KeyBanc Capital Markets analysts, led by Ashley Owens, say Lululemon Athletica is back in the crosshairs on Reddit after another leggings line sparked see-through outrage on social media. The note follows last month's "Get Low" backlash, when the brand was forced into damage-control mode after Redditors raged about similar issues.
Owens said a version of Lululemon's leggings, the "scattered heart print," was called out by some Redditors for being, as they described it, see-through when bending and squatting.
A top Redditor who goes by "persimmoncove" on the Lululemon subreddit said the scattered heart print did not pass the squat test.
Persimmoncove stated:
Sadly, the shorts and leggings are completely see-through in the squat test. I thought about it for a while and considered keeping the leggings and making sure to wear non-slip dark underwear with them, but after trying to convince myself it would work, I realized I wouldn't be able to stop thinking about it. The shorts are more see-through than the leggings, so those earned an immediate spot in the return pile.
It's really a shame because the print is so freaking cute and I really liked the fit. Fortunately, the bras don't have any of the issues the bottoms do, so I'll be keeping both of them.
This is a rare case where I wish they had just double-lined them.
Shares have fallen about 16% since the Get Low controversy broke out mid-last month.
Last month, amid the Get Low leggings debacle, founder Chip Wilson blasted the company's board for transforming the athletic-apparel brand "from being a leader in the category to, honestly, a bit of a follower."
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