亚马逊平装书的劣质化
The enshittification of Amazon paperback books

原始链接: https://www.alexerhardt.com/en/enshittification-amazon-paperback-books/

## 重拾阅读的乐趣——以及日益增长的担忧 作为成年人,我努力找回童年对阅读的热爱,这与日益下降的识字率相呼应。我决心摆脱过度使用屏幕的时间,培养了每天阅读的习惯,并将其发展成一种热情——目前每周大约阅读1.5本书,涵盖各种主题。我发现阅读本身,而不是为了自我提升,才是关键,它既能带来智力上的刺激,又能带来内心的平静。 这种重燃的热情促使我建立了一个个人图书馆,灵感来自翁贝托·埃科的哲学,在预算范围内稳步购买书籍。虽然电子书很方便,但我更喜欢实体书的触感体验和逛书店的乐趣。 然而,我最近在亚马逊购买书籍的体验变得糟糕。我越来越多地收到“按需印刷”的书籍——在订购*之后*印刷的廉价复制品,通常价格比标准版本更高,而且质量明显较差。这感觉像是对一个曾经优先考虑客户体验的平台的服务的退化,并引发了对出版商参与的质疑。虽然亚马逊的退货政策很有帮助,但退货的循环过程令人沮丧且浪费,让我开始质疑在线购买书籍的未来。

最近的 Hacker News 讨论强调了人们对亚马逊平装书质量日益增长的不满,特别是通过按需印刷生产的书籍。用户报告质量明显下降——通常将其与自助印刷相提并论——尽管最初是被较低的价格(大约便宜 30%)所吸引。 核心问题是缺乏透明度;亚马逊在购买*之前*没有清楚地将这些书标明为“按需印刷”,导致收到货时令人失望。读者感到被误导,因为产品展示模仿了原始版本。 许多评论者现在积极避免从亚马逊购买书籍,而是选择像 Waterstones 这样的知名书店或当地商店,以确保质量。共识是,节省的成本不值得大幅降低的质量和欺骗性做法。
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原文

I was a pretty avid reader as a kid, but as I transitioned to adulthood, my ability to focus on the written page withered. It seems I’m not alone: PISA reports reveal unprecedented drops in reading ability, professors in elite universities claim that humanities students can’t finish books, and looking around me, it feels like there are fewer book readers than ever. Fingers point to excessive screen time, and in my case at least, it was certainly the primary culprit.

A few years ago, however, I rebelled against doom-scrolling and sought help from a psychologist. It took me a lot of work to build a modest but constant habit of reading for twenty minutes every day. However, what started out as discipline turned into wildfire, and I now read at a pace of about 1.5 books per week. Russian literature, the history of ideas, ancient philosophy, 19th century Europe, computer science - so many topics, so little time!

Learning to cherish the act of reading in the here-and-now, instead of seeking some future benefit, has been tantamount to the process. But the benefits are many too, and they transcend the purely intellectual: the imagination is more vivid, and the spirit more serene.

Pachi near stacks of books

I keep books that I'm currently reading lying around the house, and a pile of books that I want to read next (the pile on the shelf in the background). Luckily, Pachi doesn't particularly enjoy chewing on paper.

As reading has become my favorite pastime, I’ve also started buying many more books. Inspired by Umberto Eco’s philosophy on book-collecting I now acquire more books than I can read and find great joy in growing a private library to draw from, depending on the vibes of the moment. Following the spirit of Eco’s recommendations, I stick to a monthly budget that feels generous yet affordable and that grows my collection at a steady pace. It’s a rather economical hobby compared to others I’ve had.

I’ve tried eBooks at several points in my life. The experience is pretty good, but I am skeptical of the ownership model, and above all, for me, nothing beats the physical experience of print books. Being surrounded by so many interesting tomes creates a virtuous mechanism that pushes me to read more. Wandering inside a bookstore, picking up books, and turning the pages is a great way to spend a bit of free time. And receiving books in the mail feels like mini-Christmas, every time.

On the latter, like many others, I purchase most of my books through Amazon. I don’t find the speed of delivery that valuable, but the competitive pricing (especially factoring in Prime), ease of ordering, and above all, the massive selection - including books in Spanish, English, and French, languages in which I read indistinctly - are huge factors for me.

It’s not uncommon for Amazon books to come damaged. There is, however, a problem with Amazon book ordering that to me is significantly worse than mishandled books: the emergence of print-on-demand books, that is, books that are not drawn from a stock edition but are printed on the spot when you order them.

Bertrand Russell book cover

I quite like this presentation, but it's pretty unusual.

The first time I remember noticing a print-on-demand book was with Bertrand Russell’s The Problems of Philosophy. The cover was somewhat funky and out of the ordinary, featuring a cartoon illustration of the English philosopher. The publishing house was nowhere to be found, and upon inspection, I saw “Printed by Amazon in France” at the back. I figured this was a book in the public domain, perhaps with little demand, so I didn’t think much of it.

But then, some time later, after receiving an order of Jack London’s classic Martin Eden, something bothered me. This was a Penguin Classics book, of which I own a few. Their quality is merely serviceable compared to other paperback collections, but I do appreciate their uniformity and their cover art, often based on classical paintings. This copy of Martin Eden, however, looked completely off. The cover texture was grainy, the art print was lower resolution, and the page typesetting looked very poor. Once again I saw “Printed in Italy by Amazon” at the back, and this time, I thought that I had been sold a pirated book.

Two Penguin Classics paperbacks side by side

A stock Penguin Classics (left) vs a print-on-demand. The matte finish on the Martin Eden cover is a fingerprint magnet and feels cheaper on touch, the page typesetting is pretty bad, and the book was significantly more expensive than a stock one.

This happened to me again shortly thereafter with another Penguin Classic, Knut Hamsun’s Growth of the Soil. Among other signs, this made me change my initial suspicion that it was a scam, but rather an accord between Amazon and Penguin Random House. Then came another bestselling novel, Flowers for Algernon by Daniel Keyes, this time from another publishing house (Mariner). And then, with other popular non-fiction books, like A Conflict of Visions by Thomas Sowell, On Writing Well by William Zinsser (the cover on this one is visibly misprinted), or Steven Pressfield’s The War of Art.

I’ve reached a point where I can immediately tell a book has been printed on demand without even checking the back for confirmation. A few days ago, I received Pressfield’s The War of Art, and mere seconds after tearing the box and holding the book in my hands, I could tell. The glossy cover with subpar printing gave it away, and surely, after checking the last page, I could read “Printed in France by Amazon”.

Six paperback books printed on demand

A Conflict of Visions and On Writing Well have matte finishes which are cheap to the touch like the Penguins; the cover of On Writing Well is clearly misprinted. Flowers for Algernon and The War of Art have another type of cover commonly recurring in POD books, glossy but equally cheap-looking.

Maybe I’ll be accused of being finicky, but collecting books brings me great joy as a hobby, and as an enthusiast, I appreciate the finer details of the experience. To add insult to injury, print-on-demand books seem to be significantly more expensive than stock equivalents. Growth of the Soil and Martin Eden cost me 18€ each, almost double the price of my stock (and heftier) Penguin Classics copy of The Brothers Karamazov, which cost 10€. Why would I want to pay so much more for a lesser version of a book? It’s also pretty dumbfounding that a household brand like Penguin would agree to any of this.

I can foresee Amazon’s PR argument defending the practice: it allows users to buy rare books that are not in print, and therefore everybody wins. But these books are not that rare, and I should be able to consider alternatives, such as buying from another online store, importing from the US or the UK (where many of these are clearly still in print, and may remain economical to import), or buying used.

Enshittification is a viral internet theory positing that digital platforms start out with pristine user experiences, but as time passes and they lock in users and businesses, the platform owners capture value for themselves and quality degrades significantly. I have been buying books on Amazon since my dad opened an account in the mid-90s - an oddity in Spain at the period - and this feels like a real switcheroo after having captured our custom.

To be fair to Amazon, their returns policy really comes in handy here. They’ve fully refunded Martin Eden (for which I could find better alternatives) and On Writing Well (which is not only popular, but has print defects), and even told me to keep the books. Regardless, it all feels disappointing, frustrating, and wasteful. Adding print-on-demand to damaged-on-arrival books is starting to make the book purchasing experience feel pretty shitty.

I’ve thought of systematically refunding all print-on-demand books from now on, and I am currently pondering what to do with Pressfield’s The War of Art, but I am also busy and have other things to do than to engage in this disappointment/return/reorder cycle multiple times per year. Wouldn’t it be better for all sides if Amazon at least informed us that a book will be printed on demand and allowed us to make a decision before buying?

PS: If you like to read, feel free to connect with me on Goodreads!

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