Authored by Steve Watson via Modernity.news,
In a jaw-dropping display of reality inversion, Sweden’s state-owned public transport company SL has rolled out a new advert that casts loud, obnoxious white women as the problem on buses while depicting black men as the silent, long-suffering victims politely minding their own business.
The short video, now going viral, shows a smiling blonde woman named “Anita” glued to her phone watching TikTok at full blast with no headphones, laughing and disrupting everyone around her.
It then cuts to a young black man named “Samir” quietly using his phone with headphones, looking visibly annoyed as he adjusts them and glances her way. On-screen text reads: “Anita älskar Tiktok” (“Anita loves TikTok”) and “Samir också. Med hörlurar” (“Samir too. With headphones”).
Yeah, because this always happens like this on buses and trains doesn’t it.
The official campaign is designed to push “good manners” on public transport. Yet instead of reflecting the well-known cultural differences in public behavior, it flips the script entirely to hammer home the approved narrative: native Swedes (especially white women) are the rude ones, while migrants, or those with migrant backgrounds, are the model citizens.
This latest stunt comes just weeks after we covered a near-identical case of woke hypocrisy in the UK. In February, Transport for London’s “Act Like a Friend” campaign produced multiple ads showing harassment on public transport. One featured a black teenage boy verbally harassing a white girl on a bus.
The Advertising Standards Authority banned that specific clip after just one complaint, ruling it “perpetuated a negative racial stereotype about black men as perpetrators of threatening behaviour” and was “irresponsible” and “likely to cause serious offence.”
Ads in the same campaign that showed white men as the harassers sailed through without issue.
Several other recent transport ads have also depicted white men as sexual aggressors, with their victims almost always being ‘diverse’.
The pattern is now crystal clear across Europe. European authorities will censor any depiction that dares show minority crime or bad behavior – even when it is part of a broader public safety message – but they happily fund propaganda that paints native Europeans as the villains. White people must be the problem. Always. No exceptions.
The SL ad arrives at a time when Sweden’s generous immigration policies have already transformed once-peaceful cities. Public transport in Stockholm and Malmö has seen rising tensions, fights, and harassment – issues frequently tied to imported cultural norms around volume, respect for personal space, and women. Yet instead of addressing root causes, the state chooses to gaslight its own citizens with cartoonish role reversals.
Europe’s elite are not interested in integration or honest conversation. They are committed to a top-down cultural replacement project that requires constant propaganda to paper over the cracks. When the public sees the truth every day on the bus or train, the state simply rewrites the script.
The game is wearing thin. People are fed up with being told to ignore their own eyes and lived experience in favour of state-approved fiction.
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