Around the world, media uses hate speech, propaganda and lies to convince people to act and vote against their own interests, instead benefitting rich media owners, and individual commentators use this media to spout hateful and/or dangerous agendas.
These organisations and individuals are the focus of our consumer campaigns. We call it out, and if they refuse to change what they say, we make the companies who advertise with them politely aware of what they are funding and supporting. This is a highly effective strategy and calls on the advertisers to live by their own stated values, and to support the people who rely on them to stand up for what’s right.
In this way we can change the world, one twisted commentator and one megalomaniac media magnate at a time.