CarPlay 是一种附加功能
CarPlay Is Additive

原始链接: https://www.caseyliss.com/2026/7/2/carplay-is-additive-you-dolts

作者认为,Rivian 拒绝支持 Apple CarPlay 是一种固执且损害消费者的姿态,这正在令其流失潜在客户。在最近的一次采访中,Rivian 首席软件官 Wassym Bensaid 声称,CarPlay 倾向于“接管”车载屏幕,这与他们所追求的用户体验相冲突。 作者从多个角度反驳了这一观点。首先,CarPlay 并不需要占用整个显示屏,许多现有的车辆都能将其与原生 UI 元素成功整合。其次,即使它是全屏显示的,CarPlay 也是一项可选功能;如果 Rivian 的软件确实更出色,驾驶者自然会比苹果的界面更青睐前者。通过拒绝提供 CarPlay,Rivian 实际上是阻断了用户使用那些原生不支持、但又是必需的第三方应用程序(如播客或导航工具)的途径。 最终,作者断言 CarPlay 的支持已成为现代购车者的基本需求。尽管他们很欣赏 Rivian 的汽车,但在该公司放弃这一教条式的立场之前,他们拒绝购买。作者敦促 Rivian 将客户偏好置于公司管控之上,并表示如果添加 CarPlay 支持,他们会立刻成为 Rivian 的准客户。

这篇 Hacker News 帖子讨论了人们对 Apple CarPlay 日益增长的需求。许多用户赞同作者 Casey Liss 的观点,即拒绝购买不具备该功能的车辆。苹果公司提供的数据显示,79% 的美国购车者将 CarPlay 视为“必备”要求。 虽然一些用户认为特斯拉或 Rivian 等车企的原生界面功能尚可,但大多数讨论者认为,与车企自有的软件相比,CarPlay 在导航、语音转文字和媒体集成方面表现更佳。 讨论还触及了汽车制造商与科技巨头之间的矛盾。一些参与者认为,车企刻意回避 CarPlay 是为了保护自家的软件架构,或强迫消费者进入基于订阅的生态系统。相反,也有评论者质疑苹果和谷歌的主导地位,主张政府应进行干预以强制推行开放标准,防止科技垄断企业对汽车行业施加过度控制。最终,对大多数用户而言,CarPlay 带来的便捷性远胜于车企自主设计的仪表盘所提供的优势。
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原文

Back in March, Rivian’s Chief Software Officer, Wassym Bensaid, was interviewed by the excellent Nilay Patel for Decoder. If you’re not a Decoder listener, you should be. If you’re not a subscriber of The Verge, you should be. But that’s not what I’m here to talk about.

In this interview — which I greatly enjoyed! — Nilay grills Wassym on all manner of issues. The whole time, though, I was waiting for one topic: CarPlay.

CarPlay is a way to interact with your phone via your car’s infotainment. Our last three cars, the eldest of which was from the 2017 model year, have all had CarPlay. They make the experience of being in the car way way better. Any of the apps I really care about, and would want to interact with while on the road, have a bespoke CarPlay interface.

I literally will not buy a car that does not support CarPlay.

Most of the way through the episode, Nilay asked Wassym about CarPlay. The question was long, but the gist is this:

I hear from our readers every time I talk to a car executive that, “The reason I want CarPlay is because there’s 5,000 apps on my phone and no car OEM is ever going to support them in the built-in infotainment.”

This is when you would say, “Okay, project your phone to the center stack. The car’s driving itself. Have at it. Phone projection all day.” Do you think the tide is turning, or are you still absolutely committed to not having CarPlay in Rivian vehicles?

You can read Wassym’s full answer at the episode link, but here’s the part that stuck out to me:

The challenge with screen mirroring solutions is that they take over every single pixel in the car, and that’s not the way we see ourselves interacting with our users.

Let me help you, Wassym:

There exists a flavor of CarPlay — CarPlay Ultra — that does take over every screen of the car. Though even CarPlay Ultra has affordances for the manufacturer’s user interface to poke through. But nobody is asking for CarPlay Ultra. We’re asking for no-adjective CarPlay.

And CarPlay does not have to take up the entire screen.

Here, for example, is a photograph of my phone connected to my wife’s Volvo XC90:

See those bits above and below the CarPlay screen? That’s Volvo UI. CarPlay literally does not know that portion of the screen exists.

So, Wassym, try again.


Let’s say — for discussion — that CarPlay did take up the entire screen. No matter what. Let’s just live in Wassym’s fantasy world for a little bit.

I still have news for you: CarPlay is optional. CarPlay is additive.

Drivers don’t have to use CarPlay!!

If Rivian’s native UI is so great, then their customers… won’t use CarPlay. It’s that simple.

Nobody is asking for CarPlay to be mandatory. We just want to have it as an option.

If Rivian’s infotainment/software is that great, that’s swell! Then Rivian drivers won’t use CarPlay.

Well, unless they wish to use one of the thousands of apps that is optimized for CarPlay, but does not have a native version that can be installed directly to their Rivian.

Like, I dunno, Overcast, for example.


“But Casey, you see, the real problem is that you can use CarPlay for navigation. And fancy cars like Rivians have some of the best automated driving technology on the market. For the driver to have the best possible experience, the car needs to know the route the driver is driving.”

A fair retort! Conveniently, Apple is addressing exactly this in iOS 27.


Ultimately, the only thing I can control is myself, and I will not buy a car that does not offer CarPlay. I enjoy Rivian so much — both from afar and as someone who has driven both a R1T and R1S — that I really thought about getting on the waiting list for a R2. And I don’t even want a SUV!

But I won’t.

Because it doesn’t support CarPlay. CarPlay support is table stakes for me.

Stop being stubborn, Rivian. Stop being so intransigent and dogmatic. CarPlay is additive, and supporting CarPlay opens you up to an additional cohort of customers. Get off your high horse and ship it.

When you do, I’ll be there, waiting. I can’t wait to get in line for a R3X. 🤤

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