This past weekend I went to a wedding and something (extra)ordinary happened that I cannot stop thinking about, up to the point of having to write it down in this post.

The bride is an old school friend of our group, so we decided to make a video of her, the traditional wedding video with photos of her. The person of our group that championed it used AI for the script/narrative, the audio and the cutscenes. Our focus was to make a video of three special gifts we decided to offer them.

Our video played, they laughed, they cried, and enjoyed it.

A short moment after that came another video, this time from the groom group of friends which we did not knew or had any contact with.

Their video was focused on the love story that culminated in the wedding. They also used AI for it, the script/narrative, the cutscenes, the audio, etc...

Now the thing

Both videos were the same

Two videos, with different stories, shared so many similarities that most people thought they were roughly the same.

Same similar tone of voiceover with cadence. Same cutscenes of flying over empty beaches, and navigating forest trees and stars/universe, and same narrative: after years of evolution scientists have yet to discover the power of such love with a national geographic tone in both (one of the videos even started with that logo).

People loved them

Everyone was super excited, it was like the euromillions/lottery struck down on the event with such a random casuality. "If we had decided to make the same both videos they wouldn't turn out to be so similar to each other!".

Conclusion

Everyday creativity is aggressively regressing to a mean. What is driving us towards these tools? is it fear of making something bad? or just slack? or something else im not quite sure?