Two California Democrats are moving to outlaw AI-generated campaign ads at the federal level, just days after a Republican rival for the governor's mansion used the technology to hammer their party.
Sen. Adam Schiff (D-CA) and Rep. Ro Khanna (D-CA) on Monday reintroduced the AI Ads Act, which would make it a federal violation to use artificial intelligence to impersonate candidates or committees in federal races.
The push comes on the heels of two AI-generated spots from GOP gubernatorial candidate Steve Hilton, who went after Gov. Gavin Newsom, former Vice President Kamala Harris and Democrat gubernatorial nominee Xavier Becerra.
Of course, Hilton isn't the only one having fun with the technology. The campaign of Spencer Pratt, the reality television star turned Los Angeles mayoral candidate, made waves with his creative and side-splitting ads from Los Angeles-based director Charles Curran.
Unsurprisingly, Schiff claims his bill isn't about politics, but about protecting against a so-called "serious threat to our democracy."
"AI-generated fraudulent advertising which uses the likeness or voices of candidates to misrepresent their positions, campaigns, or causes, or otherwise misrepresents a candidate's point of view is not only wrong - it poses a serious threat to our democracy that should concern all Americans regardless of their party," said Schiff. "Fraudulent AI advertising has already proliferated in races across the country, and if Congress does not act, this runaway challenge will only get worse as AI becomes increasingly capable of blurring the lines between fact and fiction. With November elections around the corner, time is of the essence to reign in false political advertising."
Groups that support the bill include Common Cause, Citizens for Responsibility and Ethics in Washington, the Campaign Legal Center, Protect Democracy and Public Citizen, according to the New York Post.
"AI will transform our lives and our society in many ways, but it can't be used to mislead voters or undermine our democracy. I'm proud to lead the AI Ads Act with Senator Schiff to ban AI-generated content that deceives the public about candidates or elections," Khanna said in a statement.