Hollywood pulled out all the stops for "The Odyssey" - They relied heavily on director Christopher Nolan's built-in and generally pretentious audience to drive early box office revenues.
The hype machine was running non-stop for months before the release. The distributor's focused heavily on IMAX ticket sales, which cost more than double a normal theater ticket. They attempted to hide the woke content of the film from the public for as long as possible (an ancient Greek epic with no Greeks, featuring black, Asian, Hispanic and trans actors with a story that deconstructs the hero's journey of Odysseus, making him into a broken shell of a man. Historical inaccuracies and modernization are rampant in the movie.
Critical websites also froze the audience ratings above 95% by rejecting most negative reviews.
Despite all of this, The Odyssey's early box office was not impressive compared to most blockbuster movies. It didn't even break the top 60 movies for opening weekend revenues (adjusted for inflation). The political left rushed onto social media to declare victory, claiming that "Get Woke, Go Broke is over".
Then, Spider Man: Brand New Day opened and ate The Odyssey's lunch, showing how a real blockbuster is supposed to perform.
For its opening weekend, Spider Man raked in $927 million worldwide - Compare that to The Odyssey's $264 million global box office for the first weekend. Spider Man crushed The Odyssey without trying. Spider Man is projected to make around $2.5 billion in the next few weeks while Nolan's movie is struggling to hit $1 billion. If Nolan had made a non-woke movie, maybe he would have had better numbers.
The Odyssey's theater take sounds like a success, despite being easily surpassed by Spider Man. However, with all the bluster over the film's "woke triumph", leftists are avoiding an inconvenient truth: The Odyssey has yet to make a single penny in raw profit.
Nolan's woke translation has brought in $911 million after three weeks, but it needs around $950 million just to break even. This is accounting for marketing costs, theaters taking their 50% cut, and Nolan taking his own 20% cut of revenues as part of his contract. Will the Odyssey break even? Probably, but Universal Studios will be straining to make any meaningful profit from the production.
Nolan will be laughing all the way to the bank, but distributors will not be as fortunate. Spider Man has already surpassed the break even point and made a profit.
In the end, The Odyssey will represent nothing more than a woke vanity project for a director who is fading in talent. Nolan says he may be taking several years away from the business after Odyssey, which means Hollywood expended all its ammunition on one last stand.
The Hollywood model has long been to force progressive content on audiences while ignoring public pleas for less propaganda. In the minds of the elites, the masses must be conditioned over time to accept wokeness. They believe that if they saturate the market for long enough, movie-goers will eventually capitulate and accept woke as the new normal. This has not happened.
Instead, nearly every woke movie and streaming series has failed, losing the industry billions in cumulative production costs. Studios have been forced in the past couple of years to return to less political messaging and more classic entertainment.
The Odyssey is a defiant rebellion, specifically designed as a vehicle to revitalize the Hollywood argument in favor of woke content. Yet, compared to non-woke movies, the profit margin is looking dismal.
The political left never learns, they only double down on failure and convince themselves that their own propaganda is reality. Even if one considers The Odyssey a "success" for making it's money back, how many woke movies can Christopher Nolan possibly direct? One every few years? No other director has a similar simp audience to lean on.
Meaning, The Odyssey is likely the last gasp, the death rattle of far-left content gaining any momentum in theaters for years to come. One woke movie breaking even does not make up for hundreds of box office disasters.