《拟像与仿真》
Simulacra and Simulation

原始链接: https://en.wikipedia.org/wiki/Simulacra_and_Simulation

在《拟像与仿真》一书中,让·鲍德里亚概述了表征的三个历史阶段。第一阶段涉及对现实的忠实复制;第二阶段的符号则是不忠实的,暗示着一种无法完全捕捉的现实;第三阶段代表了“超真实”,即符号失去了与任何原始指涉物的联系,反而被误认为是现实本身。 鲍德里亚认为,我们已经进入了一个“地图”(表征)完全取代了“疆域”(现实世界)的时代。在这种状态下,真实的体验被景观和仿真所取代。这种转变导致了他所称的“历史的终结”,即对立面之间的界限趋于消解。在媒体和全球市场机制的影响下,社会变成了一个被动吸收图像的“沉默的大多数”。随着独特的现实被普遍化的仿真和均质化的媒体交流所取代,个人被边缘化,而真实与虚构之间的界限也随之被永久抹除。

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原文

Simulacra and Simulation identifies three types of simulacra and identifies each with a historical period:

Part of the three-order simulacra, the second-order simulacra, a term coined by Jean Baudrillard, are symbols of a non-faithful representation of the original. Here, signs and images do not faithfully show reality, but might hint at the existence of something real which the sign itself is incapable of encapsulating.[9]

The first-order simulacrum is a faithful copy of the original and the third order are symbols that have come to be without referents, that is, symbols with no real object to represent, but that pretend to be a faithful copy of an original. Third-order simulacra are symbols in themselves, taken for reality, and a further layer of symbolism is added. This occurs when the symbol is taken to be more important or authoritative than the original entity, when authenticity has been replaced by copy (thus reality is replaced by a substitute).

The consequence of the propagation of second-order simulacra is that, within the affected context, nothing is "real", though those engaged in the illusion are incapable of seeing it. Instead of having experiences, people observe spectacles, via real or metaphorical control screens. Instead of the real, there is simulation and simulacra, the hyperreal.

In his essay The Precession of the Simulacra, Baudrillard recalls a tale from a short story by Borges in which a king requests a map (i.e., a symbol) to be produced so detailed that it ends up coming into one-to-one correspondence with the territory (i.e., the real area the map is to represent); this references the philosophical concept of map–territory relation. Baudrillard argues that in the postmodern epoch, the territory ceases to exist, and there is nothing left but the map; or indeed, the very concepts of the map and the territory have become indistinguishable, the distinction which once existed between them having been erased.

Among the many issues associated with the propagation of second-order simulacra to the third-order is what Baudrillard considers the termination of history. The method of this termination comes through the lack of oppositional elements in society, with the mass having become "the silent majority", an imploded concept which absorbs images passively, becoming itself a media overwritten by those who speak for it (i.e., the people are symbolically represented by governing agents and market statistics, marginalizing the people themselves). For Baudrillard, this is the natural result of an ethic of unity in which actually agonistic opposites are taken to be essentially the same. For example, Baudrillard contends that moral universalism (human rights, equality) is equated with globalization, which is not concerned with immutable values but with mediums of exchange and equalisation such as the global market and mass media.

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