我们什么时候停止寻找新音乐?
When do we stop finding new music?

原始链接: https://www.statsignificant.com/p/when-do-we-stop-finding-new-music

本文讨论了作者使用 Spotify 的新 DJ 功能(一个可以创建个性化聆听会话的 AI 机器人)的体验。 该机器人会识别听众音乐历史中的主题,并介绍相关歌曲,同时解释他们选择这些歌曲的原因。 作者反思了人工智能分析如何揭示他的音乐偏好在过去十年中没有显着改变。 然后,他深入研究了开放性、我们在青春期形成的不断变化的文化品味,以及技术对音乐偏好的影响。 研究表明,音乐发现力在 24 岁左右达到顶峰,但我们跟上新趋势的能力在这个年龄之后就会下降,从而导致“音乐瘫痪”。 尽管感觉陷入了墨守成规的境地,作者得出结论,接受这个阶段可能是幸福的必要条件。 他们反思了探索与利用的权衡,在投入之前花最初的时间进行探索,以及这个概念如何应用于一生的音乐发现。 作者最后质疑音乐瘫痪是否是一个理想的功能而不是一个错误。

演讲者表达了发现新音乐的重要性,以及在如此丰富的选择中发现新音乐所面临的挑战。 他们讨论了技术进步如何使探索各种音乐流派变得更加容易,但内容的庞大数量却使有效导航变得困难。 演讲者分享了他们对发掘新音乐的非传统策略的迷恋,例如空间和出版地点,以及通过被动聆听放弃控制的力量。 他们反思了自己的喜好在一生中如何变化,并提出保持开放的心态并愿意探索陌生的领域对于与音乐保持充满活力的关系至关重要。
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原文

I recently tried Spotify's new DJ feature in which an AI bot curates personalized listening sessions, introducing songs while explaining the intention behind its selections (much like a real-life disc jockey). Every four or five pieces, the bot interjects to set up its next block of music, ascribing a theme to these upcoming works. Here are some of my example introductions:

With each DJ interlude, something became increasingly clear: my music taste had barely changed over the course of a decade. Armed with full knowledge of my musical interests, this AI agent had pinpointed my musical paralysis, packaging an algorithmic echo chamber of 2010s indie rock, 2000s pop, Bo Burnham, Blink-182, and Bruce Springsteen. Had my music taste stagnated?     

This minor existential tailspin sent me down a Google rabbit hole—I began frantically researching music paralysis and the science of sonic preference. Was this phenomenon of my own doing or a natural product of aging? Fortunately, the topic of song stagnation has been well-researched, aided by the robust datasets of streaming services. 

So today, we'll explore how our relationship to music changes with age and the developmental phenomena driving our forever-shifting cultural tastes.

Open-earedness refers to an individual's desire and ability to listen and consider different sounds and musical styling. Research has shown that adolescents exhibit higher levels of open-earedness, with a greater willingness to explore and appreciate diverse musical genres. During these years of sonic exploration, music gets wrapped up in the emotion and identity formation of youth; as a result, the songs of our childhood prove wildly influential over our lifelong music tastes.

A New York Times analysis of Spotify data revealed that our most-played songs often stem from our teenage years, particularly between the ages of 13 and 16.

This finding has personal resonance, as I remember my cultural preferences being easily influenced during my pre-teen and early teenage years. For instance, I was twelve when Green Day released their landmark "American Idiot" album, a work that proved monumental in my relationship to music. Listening to the album's titular track felt like a supreme act of rebellion (for a twelve-year-old suburbanite). I was entranced by this song's iconoclastic spirit—could they actually say, "f**k America?"      

But "American Idiot" wasn't a true act of revolution. In fact, the album was produced and promoted by a multinational conglomerate with the intent of packaging seemingly transgressive pop-punk acts for my exact demographic. How was I so thoroughly seduced by this song? And yet, to this day, my visceral reaction to “American Idiot” is still one of euphoria, despite my cynicism. I guess I have no choice but to love this song forever (thanks to pre-teen me). 

Indeed, YouGov survey data indicates a strong bias toward music from our teenage years, a phenomenon that is consistent across generations. Every cohort believes that music was "better back in my day."  

Ultimately, cultural preferences are subject to generational relativism, heavily rooted in the media of our adolescence. It's strange how much your 13-year-old self defines your lifelong artistic tastes. At this age, we're unable to drive, vote, drink alcohol, or pay taxes, yet we're old enough to cultivate enduring musical preferences. 

The pervasive nature of music paralysis across generations suggests that the phenomenon's roots go beyond technology, likely stemming from developmental factors. So what changes as we age, and when does open-eardness decline?

Survey research from European streaming service Deezer indicates that music discovery peaks at 24, with survey respondents reporting increased variety in their music rotation during this time. However, after this age, our ability to keep up with music trends typically declines, with respondents reporting significantly lower levels of discovery in their early thirties. Ultimately, the Deezer study pinpoints 31 as the age when musical tastes start to stagnate.

These findings have been replicated across numerous analyses, including a study of Spotify user data from 2014. Produced from Spotify's internal dataset, this research explores how tastes deviate from the mainstream with age. In this analysis, a contemporary pop star like Dua Lipa would score a 1 (the most popular), and an artist further out of the zeitgeist like Led Zeppelin would rank somewhere in the 200s. The resulting visual is unnerving as we observe our cultural preferences (quite literally) spiral away from the mainstream as we grow older.

This study identifies 33 as the tipping point for sonic stagnation, an age where artistic taste calcifies, increasingly deviating from contemporary works. But wait, there's more. Spotify data indicates that parents stray from the mainstream at an accelerated rate compared to empty nesters—a sort of "parent tax" on one's cultural relevancy.

But this stagnation goes beyond the popularity of our music selections; it's also the diversity across these works. From 30 onward, we listen to more music outside the mainstream and sample fewer artists during streaming sessions.

Reading these studies proved an existential body blow because I am 31, apparently on the precipice of becoming a musical dinosaur. I like to think I'm special—that my high-minded dedication to culture makes me an exceptionally unique snowflake—but apparently I'm just like everybody else. I turned 30, and now I'm in a musical rut, content to have an AI bot DJ pacify me with the songs of my youth. 

I used to spend hours researching artists, scrutinizing my CD purchases, and, later, my iTunes selections. Musical exploration was an activity in and of itself; songs were more than background noise. Now, I'm stuck listening to James Blunt's "You're Beautiful" for the 1,000th time. What happened to me?

Music paralysis is the product of both biological trends and practical constraints. Deezer survey respondents who identified as being "in a musical rut" cited numerous day-to-day limitations as cause for their stagnation, with the top three reasons being

  1. Overwhelmed by the amount of choice available: 19%

  2. Having a demanding job: 16%

  3. Caring for young children: 11%

This first point regarding the paradox of choice is especially intriguing and would speak to streaming as some sort of societal ill, bombarding us with boundless content. It's easy to condemn Spotify for giving us too many options, but this complaint is likely emblematic of a broader developmental shift. 

Context is critical to cultural discovery. An extensive cross-sectional study regarding musical attitudes and preferences from adolescence through middle age found that our relationship with music drastically changes over time. Surveying over 250,000 individuals, this study found:

  1. The degree of importance attributed to music declines with age, even though adults still consider music important.

  2. Young people listen to music significantly more than middle-aged adults.

  3. Young people listen to music in a wide variety of contexts and settings, whereas adults listen to music primarily in private contexts.

The issue of music discovery does not originate from infinite choice; instead, this problem likely stems from decreased listenership and a waning commitment to exploration. Spending two hours a day combing through iTunes (now Spotify) is impractical. My priorities have changed, my emotional connection to music has changed, and I simply just don't have the time.   

Indeed, this same cross-sectional study revealed that musical preferences are closely related to trends in psychosocial development. In this survey, researchers investigated how tastes vary across five dimensions as we age: intensity, contemporaneous, unpretentiousness, sophistication, and mellowness. The data they collected demonstrates a universality to our forever-changing relationship with music—it's natural to expect a progression in our preferences. 

It's tempting to despair over these results, to accept changing cultural attitudes and the phenomenon of music paralysis as a predetermined truth. At the same time, stagnation is not a certainty. Research suggests that open-eardness and the discovery of new songs can be cultivated. Finding new music is a challenge, but it is achievable with dedicated time and effort. If we avoid the warm complacency of nostalgia, we can recapture our flare for music discovery.

My father "likes what he likes": Bruce Springsteen, Field of Dreams, The Washington Nationals, and consistently reminding me that Fleetwood Mac's Rumours was made after its bandmates divorced one another. Whenever I point out my dad's stubborn habits, he'll look at me, smile, and quote the immortal wisdom of Popeye: "I am what I am."  

When I was younger, I strongly disliked this rationale. Surely, there is no fixed version of who we are. Humans are constantly evolving—perpetually engaged in self-discovery. But maybe this isn't the case for all facets of life.   

The explore-exploit trade-off refers to the dilemma between seeking new information (exploring) and optimizing decisions based on known information (exploiting). Some examples of the explore-exploit trade-off include: 

In the case of music discovery, exploring would consist of finding new songs and subgenres, while exploiting would entail listening to already-beloved tunes.

The explore-exploit trade-off and an adjacent decision-making puzzle known as the optimal-stopping problem have prompted extensive research and the coining of a shortcut known as the 37% rule. This heuristic suggests we spend the first 37% of available search time exploring our options before settling on a preferred solution or selection.  

In the case of musical preference, the current American lifespan averages 80 years; when we multiply this figure by 37%, we get 30 years—coincidentally, the age at which music tastes stagnate. This back-of-the-envelope math could be interpreted in two ways: 

  1. I am going crazy: I see numbers and symbols that don't mean anything. The 37% rule is a vague heuristic that may not even apply to this case, and I am perceiving order from true randomness.

  2. 30 is our optimal stopping point: Despite the 37% rule being a highly generalized heuristic, there is some merit to doubling down on our favorites after a sustained period of searching—a phenomenon that appears to be our default state. We spend 30 years exploring new music, and once we've sampled enough works, we reach an optimal stopping point, comfortable with our rotation of artists and songs.

Maybe music paralysis is a feature, not a bug. Running on a never-ending treadmill of cultural exploration may be a recipe for discontent. There is nothing inherently wrong with "liking what you like." Is it my waning music discovery that's making me unhappy or the fact that I've yet to accept this reality?

Perhaps I should forsake sonic exploration and exploit my love of "American Idiot," 2010s indie rock, 2000s pop, Bo Burnham, Blink-182, and Bruce Springsteen, content to live in an algorithmic echo chamber curated by DJ—my new AI savior. 

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