Snap 想要成为国家行为体??——堪萨斯州诉 Snap 案
Snap Wants to be a State Actor??–Kansas v. Snap

原始链接: https://blog.ericgoldman.org/archives/2026/09/snap-wants-to-be-a-state-actor-kansas-v-snap.htm

私营互联网服务商历来极力避免被归类为“国家行为体”,以规避宪法对言论的相关规定,否则它们将陷入因内容审核而引发的持续且不可承受的诉讼之中。 然而,在近期的一起堪萨斯州诉讼案中,Snap 公司为了将案件从州法院移交至联邦法院,辩称其行动是在联邦机构(国土安全部和食品药品监督管理局)的指导下进行的,这一辩词无意间危及了其立场。为支持这一观点,Snap 强调了其与这些机构在公共宣传活动中的合作。尽管堪萨斯州法院驳回了 Snap 的论点,指出这些互动仅属于标准的商业往来,并未达到“国家行为体”地位所需的“严格控制”标准,但这一策略还是产生了反作用。 通过声称是在政府指导下行事,Snap 为未来的诉讼方提供了证据,使其能够辩称该公司实质上是国家的代理人,从而可能导致该公司面临“政府施压”的指控。虽然堪萨斯州法院在实体问题上作出了有利于 Snap 的裁决,但佛罗里达州目前正有一项相互矛盾的裁决处于上诉阶段。如果上诉法院作出宽泛或不利的解读,Snap 为获取微小程序优势所采取的这一举措,可能会为其自身及整个科技行业带来长期性的生存法律风险。

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原文

For decades, private Internet services have uniformly tried to avoid being legally characterized as government actors. If they become state actors, they must comply with Constitutional restrictions–meaning the Constitutionally required freedoms of speech and press would extend to their user-authors and overlay the services’ content moderation decision. That would turn every content moderation decision into litigation-bait, and few if any Internet services could handle the litigation onslaught that would follow. Thus, there has been a long-standing understanding among private Internet services: it is existentially important that they don’t do anything that would convert them into a state actor.

* * *

[Note: as discussed below, I previously missed a Florida case previews the developments in this post. It’s still worth talking now because Snap’s choices are wild.]

Kansas state AG Kobach sued Snap for “deceptive and unconscionable practices” in Kansas state court. Like many other plaintiffs, Kobach argues that: Snap publicly lies to avoid getting slapped with mature ratings in app stores, and Snap designed itself to be addictive. Snap removed the Kansas case from state court to federal court, but Kobach sought to remand the case back to state court. This ruling grants Kobach’s remand request.

A case can remain in federal court if it involves “any person acting under an officer of the United States for or relating to any act under color of such office.” The litigant must show “(1) they acted under the direction of a federal officer, (2) the claim has a connection or association with government-directed conduct, and (3) they have a colorable federal defense to the claim or claims.”

To keep the case in federal court, Snap claims that it acted under the direction of a federal officer based on its work for DHS and FDA. For example, “Snap argues that it was helping DHS and the FDA discharge statutorily mandated missions.” Say what now?

First, Snap might not want to be highlighting its work for DHS or the FDA during the Trump era. I imagine many Snap users would not appreciate Snap taking money to become a propaganda proxy for the Trump administration.

Second, and more importantly, Snap has provided fodder to future plaintiffs who want to argue that Snap has become a state actor when it makes content moderation decisions. (There are a variety of ways plaintiffs can state those claims, typically under the umbrella of jawboning). I cannot see any scenario where Snap can financially or logistically handle the legal status of being a state actor. And it’s exposing itself to this potentially existential risk for…the benefit of remanding cases from state to federal court?

Snap could try to mitigate these harms in two ways. First, it can argue that any direction it took from the government was limited to specified topics and doesn’t implicate its broader content moderation function. Second, it could try to distinguish between being a jawboned entity for Constitutional purposes and the specific statutory elements of the removal statute, an argument strengthened by the fact that Snap’s request failed here (but see the Florida counterpart).

Despite that, Snap has provided plaintiffs with easy cut-and-paste material to support those plaintiffs’ claims that Snap “censored” them on behalf of the US government. Perhaps those claims will survive to summary judgment or even a trial where they might have failed on a motion to dismiss. Thus, as the cost of trying to obtain a smallish procedural win (i.e., to reposition what courts hears the cases), Snap has planted the seeds for long-term, expensive, and high-risk legal entanglements.

For that reason, as I read this case, my brain kept thinking of this clip:

* * *

If you want details about Snap’s work for DHS, Snap worked on the following projects:

  • “Know2Protect, an educational campaign aiming to prevent “online sexual exploitation and abuse” and promote online safety”
  • “Pledge2Protect, a campaign encouraging people “to take action and educate themselves concerning online child exploitation and preventative measures.””
  • “Snap has helped DHS build “custom ‘lenses’”—a Snapchat feature that “allow[s] users to add interactive animations to photos and videos”—for its two campaigns”
  • “DHS controls “where and how” its advertisements appear in Snapchat. And Snap obeys DHS’s request by targeting its campaigns to teenage users.”
  • “Blue Campaign [] aims to prevent human trafficking and educate the public about human trafficking. DHS advertised Blue Campaign in Snapchat and dictated the placement of the ads.”

Some details about Snap’s work for FDA:

“The Real Cost” and “Next Legends” [] try to educate teenagers about the risks of nicotine and tobacco use. Snap helped the FDA build custom lenses featuring interactive animations that give facts about cigarette and vape usage….the FDA advertises in Snapchat to promote its campaigns. It “dictates” “where and how the advertisements” appear in Snapchat. Snap, per the FDA’s request, targets these advertisements to teenage users.

Much of this sounds like standard publisher-advertiser ad targeting interactions, i.e., the advertiser-customer directs the publisher-vendor to get the best ROI from the ads; with the tiny twist that this advertiser is the federal government. However, I couldn’t tell from this discussion how deeply Snap’s DHS and FDA work might have reached into Snap’s general content moderation activities.

The court says none of Snap’s evidence satisfies the statutory standards for being directed by a federal officer. The court summarizes:

No doubt, Snap performed some services for federal officers. Some of those services—like advertising on Snapchat—reflect no more than a standard arms-length commercial transaction. Other services, like lens production and custom research, didn’t involve a federal officer’s “strict guidance or control” over Snap. Snap thus has failed to identify any conduct that qualifies it as acting under a federal officer.

That conclusion ought to save Snap from the risks it has created for itself. However, Snap has successfully advanced this federal officer direction remand/removal argument at least once before in a case I previously missed. Off. of Att’y Gen. v. Snap Inc., 2025 WL 4035005 (N.D. Fla. Aug. 13, 2025), appeal docketed, No. 25-12814 (11th Cir. Aug. 18, 2025).

The Kansas court acknowledges the Florida lower court opinion:

The court respectfully disagrees with that case’s analysis, which suggests that Snap needn’t show a close or extensive relationship with the federal government to satisfy the acting-under prong. That conclusion isn’t tenable under Tenth Circuit law, which requires “strict guidance or control” and “close supervision of the private entity by the government[.]”

The fact that the Florida case is headed to the 11th Circuit makes that a potentially risky case for Snap and the industry generally. Imprecise words or broad statements from the appellate court could really put Snap (and others) into a much deeper legal hole. There’s also the chance Snap will appeal the Kansas ruling, giving a different appellate court the chance to do something wacky and problematic.

Case Citation: State v. Snap, Inc., 2026 WL 2525593 (D. Kansas Aug. 27, 2026)

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