一美元将军,现在一美元树股价暴跌,因为两家折扣零售商都警告核心客户面临压力 
First Dollar General, Now Dollar Tree Shares Plunge As Both Discount Retailers Warn Of Core Customer Under Pressure 

原始链接: https://www.zerohedge.com/markets/first-dollar-general-now-dollar-tree-shares-plunge-both-discount-retailers-warn-core

由于第二季度盈利低于预期,受欢迎的折扣连锁店 Dollar Tree 股价大幅下跌。 该公司指出,中产阶级和高收入消费者的财务压力是一个主要因素。 此前,竞争对手 Dollar General 上周也发布了类似的报告,该公司也指出其客户面临财务压力。 Dollar Tree报告称,尽管人流量有所增加,但平均销售额却有所下降。 与分析师的预测相比,该公司未达到销售增长、每股收益和毛利率的目标。 因此,Dollar Tree 大幅下调了全年销售预期。 分析人士称,这种情况令人担忧,表明这可能表明更广泛的经济困境影响着普通民众,尤其是关键摇摆州的民众。 阿尔迪和沃尔玛等其他竞争对手也可能对这些折扣零售连锁店构成挑战,因为在拜登总统政府领导下的经济困难日益严重的情况下,中产阶级市场份额的持续争夺。 尽管经济低迷,但投资者似乎将这种下跌视为主流股指更广泛走势的潜在指标。

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原文

Shares of Dollar Tree plunged nearly 12% in premarket trading in New York after the discount retailer, which operates thousands of stores nationwide, posted fiscal second-quarter earnings that fell short of Wall Street expectations. The company also slashed its full-year outlook, pointing to mounting financial pressures on middle-income and higher-income customers. This comes less than a week after major rival Dollar General reported a "financially constrained core customer" that sent shares crashing the most on record.

Dollar Tree reported this morning that the macroeconomic environment is pressuring its middle—and higher-income consumers. Traffic increased during the quarter, but the average ticket size decreased. It said second-quarter comparable sales and adjusted earnings per share missed Wall Street's expectations. 

Here's a snapshot of second-quarter earnings (courtesy of Bloomberg): 

  • Adjusted EPS 67c vs. 91c y/y, estimate $1.05
  • EPS 62c vs. 91c y/y

Enterprise comparable sales +0.7% vs. +6.9% y/y, estimate +1.45%

  • Family Dollar comparable sales -0.1%, estimate -0.21%
  • Dollar Tree Segment comparable sales +1.3% vs. +7.8% y/y, estimate +2.89%

Net sales $7.37 billion, +0.7% y/y

  • Dollar Tree net sales $4.07 billion, +5% y/y, estimate $4.16 billion
  • Family Dollar net sales $3.31 billion, -4% y/y, estimate $3.35 billion

Gross profit margin 30% vs. 29.2% y/y, estimate 29.9%

  • Dollar Tree gross margin 34.2% vs. 33.4% y/y, estimate 34.1%
  • Family Dollar gross margin 24.9%, estimate 24.6%

Total location count 16,388, -0.5% y/y, estimate 16,374

  • Dollar Tree Locations 8,627, +5.5% y/y, estimate 8,294
  • Family Dollar locations 7,761, -6.5% y/y, estimate 8,071

With nearly 16,400 stores nationwide, the discount retailer now expects its full-year consolidated net sales outlook between $30.6 billion and $30.9 billion versus the previous forecast of $31 billion to $32 billion. 

  • Sees net sales of $30.6 billion to $30.9 billion, saw $31.0 billion to $32.0 billion
  • Sees adjusted EPS $5.20 to $5.60, estimate $6.57 (Bloomberg Consensus)

Chief Financial Officer Jeff Davis wrote in a statement that the "increasing effect of macro pressures on the purchasing behavior of Dollar Tree's middle- and higher-income customers" was the main driver in slashing its full-year sales forecast. 

Here's Goldman's Eric Mihelc and Scott Feiler's take on Dollar Tree earnings:

"DLTR -13%...Low bar post DG results but the 20% guidance cut is worse than expected (a cut was expected but most we had heard from were not this low). Also, they spoke to weakness spreading to their middle and higher income (it's all relative) customers.  Details: 2Q EPS of $0.97 vs Consensus $1.04, with revenues 160 bps light. Comps of +0.7% vs Consensus +1.6%. Dollar Tree brand drove the comp miss. SG&A also missed by 200 bps. They spoke to the increasing effect of macro pressures on the purchasing behavior of Dollar Tree's middle- and higher-income customers. Guides 3Q EOS light at $1.10 (mid) vs Consensus $1.32 and revenues 1% light. Lowers 2024 EPS to $5.40 (mid) vs prior $6.75, a 20% cut, on a revenue cut as well." 

What's critical to note for the political strategist: Dollar Tree & Family Dollar and Dollar General stores are mostly concentrated in the eastern half of the US. Mangment's gloom about its core customer base should serve as a proxy for consumer sentiment for mid/low-tier consumers. In other words, there is a lot of gloom and doom among working-poor Americans in critical swing states.

Last week, Dollar General shares crashed the most on record after management warned that core customers "feel financially constrained."

DG's stores are primarily based in the eastern half of the US. Again, this should serve as a proxy for consumer sentiment.

In markets, shares of Dollar Tree in New York plunged 12%. 

Is the slide in Dollar Tree and Dollar General shares a signal for broader main equity indexes?

Meanwhile, both discount retailers are facing heightened competition from Aldi and Walmart as corporate America fights over the market share of the middle class that is imploding under Bidenomics. 

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