欧莱雅美容业务放缓,中国消费者困境导致销售下滑
Beauty Slowdown Hits L'Oreal As Sales Miss On China Consumer Woes

原始链接: https://www.zerohedge.com/markets/beauty-slowdown-hits-loreal-sales-miss-china-consumer-woes

欧莱雅第三季度销售额未达预期,同比销售额增长 3.4%,低于分析师预期。 经济放缓归因于中国消费者信心下降。 尽管其他地区表现强劲,但包括中国在内的北亚地区可比销售额大幅下降 6.5%。 奢侈品继续表现良好,增长 5.8%。 首席执行官Nicolas Hieronimus表达了对中国未来市场潜力的信心,并表示希望政府的刺激措施能够改善消费者信心。 财报公布后,欧莱雅 ADR 股价下跌近 5%,反映今年熊市期间股价下跌 23%。

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原文

ADR Shares of French cosmetics giant L'Oréal fell nearly 5% after third-quarter sales missed analysts' expectations, as tracked by Bloomberg. The slowdown in sales was primarily attributed to worsening consumer sentiment in China.

L'Oréal - home to brands including Giorgio Armani Beauty, L'Oréal Paris, Maybelline New York, Garnier, NYX Professional Makeup, and many more -- booked sales of 10.28 billion euros ($11.12 billion) for the third quarter. Like-for-like sales increased 3.4%, missing the Bloomberg Consensus estimate of 5.88%. 

"As anticipated, global beauty market growth has been normalizing throughout the year. In the developed markets, this has been driven by a gradual easing in pricing after two years of strong inflation; despite that, underlying market trends remain robust in Europe, and North America – as well as in emerging markets. The situation in the Chinese ecosystem has become even more challenging, but we believe in the future of this market and hope that the governmental stimulus will help improve consumer confidence," L'Oréal CEO Nicolas Hieronimus wrote in a statement

Here's a snapshot of third-quarter earnings (courtesy of Bloomberg): 

Like-for-like sales +3.4%, estimate +5.88% (Bloomberg Consensus)

  • Professional products like-for-like sales +6.1%, estimate +4.5%
  • Consumer products like-for-like sales +1.4%, estimate +5.18%
  • L’Oreal Luxe like-for-like sales +5.8%, estimate +4.43%
  • Dermatological beauty LFL sales +0.8%, estimate +11.2%
  • North America comparable sales +5.2%, estimate +3.67%
  • North Asia comparable sales -6.5%, estimate +2.15%
  • Europe comp sales +5.6%, estimate +6.43%
  • South Asia Pacific, Middle East, North Africa, Sub-Saharan Africa comparable sales +8%, estimate +12.4%
  • Latin America comparable sales +8.6%, estimate +11.7%

Currency fluctuations impact -2.1% * Net impact from changes in scope of consolidation +2.1%

Sales EU10.28 billion, estimate EU10.57 billion

  • Professional products sales EU1.16 billion, estimate EU1.15 billion
  • Consumer products sales EU3.75 billion, estimate EU3.92 billion
  • L’Oreal Luxe sales EU3.77 billion, estimate EU3.73 billion
  • Dermatological beauty sales EU1.60 billion, estimate EU1.81 billion

Here's more from the beauty company on dismal consumer sentiment across China:

"In mainland China, the beauty market – already negative in the second quarter – continued to deteriorate, impacted by low consumer confidence." 

ADR shares were down about 4% in early afternoon trade in New York. Shares have tumbled in a bear market on the year, down 23%. 

Around noon Tuesday, Bloomberg quoted CEO Hieronimus as saying he hopes Beijing's latest stimuli bazooka will be enough to lift souring consumer sentiment amid a worsening downturn in the world's second-largest economy. 

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