百思买在黑色星期五之前发出警告:“消费者需求不可预测且不一致” 
Best Buy Issues Warning Ahead of Black Friday: 'Consumer Demand Unpredictable and Inconsistent' 

原始链接: https://www.zerohedge.com/markets/best-buy-issues-warning-ahead-black-friday-consumer-demand-unpredictable-and-inconsistent

在黑色星期五之前,电子零售商百思买因充满挑战的宏观环境和不可预测的消费者需求而发出警告。 在第三季度财务报告中,该公司公布的收入为 97.6 亿美元,低于预期(预计为 99 亿美元),相对销售额下降 6.9%,首席执行官科里·巴里 (Corie Barry) 警告称,“近期的销售压力和 当前的宏观环境使我们相信降低我们的年度收入预期是谨慎的做法”。 这个假期,该公司计划迎合注重优惠或“有选择性”的客户,因为他们将继续应对自去年以来影响该行业的持续销售压力。 百思买报告称,国际和美国家电类别的可比销售额显着下降,而美国计算机和移动电话以及美国消费电子类别也出现了下降。 然而,他们的美国娱乐类别表现良好,与之前同期相比有所增长。 百思买预计今年可比销售额可能下降 6% 至 7.5%,而毛利率仍保持在 22.9%。 随着消费者的需求从实物产品转移,加上利率上升,未来消费模式仍然存在进一步的不确定性。

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原文

Days before Black Friday, one of the busiest shopping days of the year in the US, electronics retailer Best Buy posted weaker-than-expected third-quarter revenue and lowered guidance, warning about a deteriorating macro environment as "consumer demand has been even more uneven and difficult to predict."

Chief Executive Corie Barry said, "We are reporting better-than-expected profitability on slightly softer-than-expected revenue for the third quarter. These results demonstrate our ongoing, strong operational execution as we navigate through the near-term sales pressure our industry has been experiencing for the past several quarters."

However, Barry warned: "In the more recent macro environment, consumer demand has been even more uneven and difficult to predict. Based on the sales trends in Q3 and so far in November, we believe it is prudent to lower our annual revenue outlook. The midpoint of our annual non-GAAP diluted EPS guidance is slightly higher than the midpoint of our original guidance as we entered the year."

She said the electronics retailer is "prepared for a customer who is very deal-focused" this holiday shopping season. Or, as we've noted, "Choiceful." 

In the third quarter ending October 28, Best Buy's sales were $9.76 billion, marking a decline of almost 8% from the previous year and falling short of analysts' expectations of $9.9 billion.

Comparable sales, which adjusts for store openings and closings, slid by a steeper-than-expected 6.9%.

Here's a snapshot of Best Buy's third-quarter earnings:

  • Enterprise comparable sales -6.9% vs. -10.4% y/y, estimate -5.71%

  • International comparable sales -1.9% vs. -9.3% y/y, estimate -4.19%

  • US comparable sales -7.3% vs. -10.5% y/y, estimate -5.98%

  • US entertainment comp sales +20.6% vs. -4.6% y/y, estimate +5.67%

  • US appliances comparable sales -15.1% vs. -9.6% y/y, estimate -8.2%

  • US computing & mobile phone comparable sales -8.3% vs. -11.4% y/y, estimate -6.4%

  • US consumer electronics comparable sales -9.5% vs. -12.8% y/y, estimate -6%

  • US online comp sales -9.3% vs. -11.6% y/y

  • Adjusted EPS $1.29 vs. $1.38 y/y, estimate $1.18

  • Revenue $9.76 billion, -7.8% y/y, estimate $9.9 billion

  • US revenue $9.00 billion, -8.2% y/y, estimate $9.15 billion

  • International revenue $760 million, -3.4% y/y, estimate $755 million

  • Online revenue as a percentage of total US revenue 30.6% vs. 31% y/y

  • Gross margin 22.9% vs. 22% y/y, estimate 22.9%

Best Buy expects annual comparable sales to fall from 6.0% to 7.5%, citing weaker fall trends compared with its previous range of a 4.5% to 6% drop. 

  • Sees comparable sales -6% to -7.5%, saw -4.5% to -6%, estimate -5.21% (Bloomberg Consensus) 

  • Sees adjusted EPS $6 to $6.30, saw $6 to $6.40, estimate $6.19

  • Sees revenue $43.1 billion to $43.7 billion, saw $43.8 billion to $44.5 billion, estimate $44.16 billion

Higher interest rates, a shift in consumer spending from goods to services, and the return of student loan payments have further weakened demand for electronics following a surge in demand during the Covid pandemic. 

Shares of Best Buy in premarket trading were down 4%.

Meanwhile... 

Morgan Stanley's Mike Wilson may have been correct in his report a few months ago when he warned that 'consumers are falling off a cliff'. 

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