悉尼·斯威尼在广告中穿牛仔裤,激进自由派人士看到纳粹。
Sydney Sweeney Wears Jeans In Ad, Woke Liberals See Nazis  

原始链接: https://www.zerohedge.com/political/sydney-sweeney-wears-jeans-ad-woke-liberals-see-nazis

美国鹰 Outfitters 近期的营销策略转变,以女演员悉尼·斯威尼为特色,引发了争议,同时也大幅提升了股价(一周内上涨 16.5%)。该公司放弃了之前的“觉醒”营销策略,似乎是对公众舆论转向更传统广告的一种回应。 虽然主流观众反应积极,但左翼的少数声音正在批评这些广告,甚至有人将其与纳粹宣传进行极端比较。这些批评者似乎对广告对传统吸引力的关注以及缺乏他们先前倡导的包容性信息感到不满。 文章认为,这种反弹证实了一个更广泛的趋势:美国企业正在意识到,迎合传统审美——并摆脱优先考虑进步社会信息——对销售更有效。它表明“奥弗顿窗口”已经发生了变化,消费者对回归传统广告表示欢迎。

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原文

American Eagle Outfitters' marketing pivot from the toxic 'woke' era, which originated from cultural Marxism, to actress Sydney Sweeney's 'assets' appears to be the correct move for the clothing company, given that the Overton Window has shifted center-right, with mainstream Americans cheering the 'end of woke'. But the woke mob isn't taking it well; some unhinged liberals are now comparing Sweeney's denim ads to Nazi propaganda.

Let's jump right in. One leftist activist on TikTok, with an LGBTQIA plus whatever other letters come next, flag, claimed: "American Eagle is making fascist propaganda like this…"

Another unhappy white liberal woman then claimed that American Eagle exactly knew what it was doing with this ad "to revive the Third Reich." 

Recall last week that American Eagle shares jumped 16.5% on the week after its marketing department clearly understood what Americans wanted, and it debuted the 27-year-old actress, showing off her two most important assets, which were highlighted... repeatedly in a new ad. 

Perhaps liberals are furious that no men are pretending to be women in this ad, or that Sweeney isn't morbidly obese and promoting unhealthy leftist body positivity. One thing is clear: after a decade of failed woke marketing, corporate America has finally understood that fat and ugly don't sell. 

YouTuber Black Conservative Perspective cited even more liberals "losing their minds" over the new Sweeney ad. 

The Overton Window shifted. Traditional advertising returns. 

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