Monday, December 15th 2025
Microsoft is likely promoting its Copilot on TVs to capture more of the AI app market, aiming to become the go-to platform for AI inquiries. Since webOS is a Linux-based TV operating system LG uses, it is also possible that Microsoft is preparing the Copilot AI app for a wider rollout to Linux users, who are now officially commanding a 3% market share among PCs. Other TV operating system platforms are also at "risk" of getting a dedicated Microsoft Copilot AI app, which is especially bad for people not wanting their TV to do any AI processing.
Additionally, LG has a setting called "Live Plus" that Reddit users highlighted. When it's turned on, the TV can recognize what's displayed on screen and use that viewing information for personalized recommendations and ads. LG describes it as an "enhanced viewing experience," but you can disable it in the menu under Settings > All Settings > General > Additional Settings (though exact wording varies by model). This likely uses another AI model to help sort the user data and make recommendations.