Right now in your local timezone—GMT+0000 (Coordinated Universal Time)—it's Tuesday, July 1st 2025 at 10:15 PM.

Translated to Swatch® .Beats time, right now it's 2025-07-01 at precisely:

@969.28

Unlike your local time, its 2025-07-01@969.28 all over the world right now. There are no confusing time zones ordaylight savings time shifts to worry about.

There are exactly 1,000 .Beats in a day, making each .Beat precisely 1 minute and 26.4 seconds long.

If you'd like to know how many .Beats are in a year, just multiply 365 days by 1,000 beats/day to get 365,000 .Beats. Good luck figuring out how many seconds are in a year in your head.

If you'd like to meet somebody at @969.28 who doesn't know about .Beats yet, you can link them to beats.wiki/969.28 so they can see when @969.28 is in their local time.

You can also link them to a precise day and time, like for a meeting:

If you'd like to know more about .Beats, check out the official Swatch Internet Time page and the Wikipedia page for Swatch Internet Time. There's also a great podcast episode about this system: On The Media #15 - Internet Time. There's also a more pessemistic take at Swatch .Beat - The Failure of Internet Time - Bad Ideas #64.