Windows 95是如何获得 Weezer 乐队的 Buddy Holly 视频收录到 CD 中的许可的?
How did Windows 95 get permission to put Weezer video 'Buddy Holly' on the CD?

原始链接: https://devblogs.microsoft.com/oldnewthing/20260210-00/?p=112052

将 Weezer 的“Buddy Holly”音乐视频收录在 Windows 95 CD 中是一项出乎意料的复杂工作。微软首先需要从 Geffen Records 获得歌曲的版权,这笔交易是在 Weezer 最初不知情的情况下协商完成的——尽管乐队后来欣然接受了这种曝光。 然而,获得视频本身证明更加棘手。该视频巧妙地融入了电视剧《欢乐时光》(Happy Days)的片段。这意味着微软律师必须找到并获得所有出现在这些《欢乐时光》场景中的演员的许可。据报道,这位律师很享受这项任务,可能需要找到像亨利·温克勒(The Fonz)这样的人物来获得他们的同意。 这说明了媒体发行的一个不同时代,在 CD 上的一次收录就能带来巨大的曝光,而版权获取涉及一个个人化、多层次的过程——在当今的数字环境中几乎无法想象。

## Windows 95 与 Weezer:一段回忆 最近在 Hacker News 上的讨论回顾了微软如何获得许可,将 Weezer 的“Buddy Holly”音乐视频收录在 Windows 95 CD 中。虽然看似简单的授权,但过程涉及追踪 *Happy Days* 的演员以获得许可。 这次对话引发了人们对 Windows 95 突破性发布以及 90 年代个人电脑技术带来的兴奋的回忆——从大规模硬盘升级到 CD-ROM 的新奇感。用户们怀念地回忆起探索 CD 附加内容以及安装新操作系统的令人惊叹的体验。 除了 Weezer 的视频,人们还回忆起其他捆绑内容,例如 Edie Brickell 的视频和全动态视频游戏。讨论还涉及苹果公司在 iPhone 上收录 U2 专辑的争议,并将其与 Windows 95 附加内容的探索性质进行对比。许多人感叹如今的创新速度比不上那个时代快速的进步,以及伴随新技术出现的那种发现感。
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原文

Some time ago, I noted that the Windows 95 CD contained a variety of multimedia extras, partly because they were fun, and partly to show off Windows 95’s multimedia capabilities.

One of those multimedia extras was the music video for the song Buddy Holly by the band Weezer. Acquiring permission to redistribute the video took multiple steps.

First, Microsoft had to secure the rights to the song itself, which was negotiated directly with Weezer’s publisher Geffen Records, and apparently without the knowledge of the band members themselves. They were reportedly upset that they weren’t consulted but later realized that it was “one of the greatest things that could have happened to us. Can you imagine that happening today? It’s like, there’s one video on YouTube, and it’s your video.”

But that only secured the rights to the music. What about the video?

The video takes place in a reconstruction of a location from the Happy Days television program, and clips from that show were spliced into the music video to create the illusion that many of the characters from the show were part of the video. The lawyer responsible for securing the rights to the video had to contact all of the actors from Happy Days to get their permission. That lawyer thoroughly enjoyed the assignment. I don’t know whether he got to talk to the actors directly, or only to their agents, but I can imagine it being an interesting experience trying to find Henry Winkler’s telephone number (or his agent’s telephone number) with a chance of talking to The Fonz himself.

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