汉堡王将使用人工智能来检查员工是否说“请”和“谢谢”。
Burger King will use AI to check if employees say 'please' and 'thank you'

原始链接: https://www.theverge.com/ai-artificial-intelligence/884911/burger-king-ai-assistant-patty

汉堡王正在推出“BK助手”,一个由OpenAI技术驱动的AI平台,旨在改善运营和客户服务。其核心是“Patty”,一个集成到员工耳机中的AI聊天机器人。Patty协助处理诸如订单准确性(例如,培根数量)和设备状态之类的任务,并即时更新所有订购平台上的库存信息。 然而,BK助手的功能超越了任务管理。它还会*评估*员工的“友好度”,通过识别“请”和“谢谢”等关键词,为管理者提供绩效数据作为辅导工具。 在探索AI得来速的同时,汉堡王正在谨慎推进,由于担心顾客的接受程度,目前在不到100家门店测试该技术。完整的BK助手平台计划于2026年底在美国全面推出,Patty目前正在500家餐厅进行试点。

## 汉堡王人工智能员工监控:摘要 汉堡王正在测试人工智能来监控员工与顾客的互动,具体检查他们是否使用了“请”和“谢谢”。 这建立在已有的AI得来速技术之上,该技术已被用于评估顾客情绪和追踪库存/清洁度,并曾因之前的安全漏洞而曝光。 此举引发了争论,许多人批评这是非人化的微观管理。 担忧集中在强迫礼貌而非培养真诚的客户服务,以及可能造成紧张的工作环境。 一些人认为雇主*应该*监控绩效,而另一些人则强调了权力失衡以及低收入工人难以找到替代就业机会的困境。 讨论还涉及人工智能在工作场所中的更广泛作用,引用了马歇尔·布雷恩的“曼纳”等反乌托邦场景,并质疑人工智能是否在解决真正的问题,还是仅仅在自动化不良管理实践。 许多评论员建议,关注公平工资和更好的工作条件,比人工智能驱动的礼貌强制执行更有效。
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原文

Burger King is launching an AI chatbot that will live in the headsets used by employees. The voice-enabled chatbot, called “Patty,” is part of an overarching BK Assistant platform that will not only assist employees with meal preparation but also evaluate their interactions with customers for “friendliness.”

Thibault Roux, Burger King’s chief digital officer, tells The Verge that the company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness. “This is all meant to be a coaching tool,” Roux says, adding that the company is “iterating” on capturing the tone of conversations as well.

The OpenAI-powered Patty serves as the “voice” of the BK Assistant platform, which combines data across drive-thru conversations, kitchen equipment, inventory, and other areas of the Burger King business. Employees can ask Patty questions, such as how many strips of bacon to put on a Maple Bourbon BBQ Whopper, or for instructions on how to clean the shake machine.

Because it’s integrated with the new cloud point-of-sale system, the AI assistant will also alert managers if a machine is down for maintenance or when an item is out of stock. “Within 15 minutes, the entire ecosystem will remove it from stock — whether you’re walking into a restaurant to order from the kiosk, whether you’re going to the drive-thru, the digital menu board will be updated,” Roux says.

Burger King may be building a chatbot into employees’ headsets, but it doesn’t seem like the brand is ready to widely launch AI drive-thrus just yet — something we’ve seen chains like McDonald’s, Wendy’s, and Taco Bell attempt. “We’re tinkering with it, we’re playing around with it, but it’s still a risky bet,” Roux says. “Not every guest is ready for this.” He adds that the company is currently testing the AI drive-thru technology in fewer than 100 restaurants.

Burger King plans on launching its BK Assistant web and app platform to all restaurants in the US by the end of 2026, while Patty is piloting in 500 restaurants.

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