美国医疗保健市场与广告技术巨头分享了公民身份和种族数据。
US healthcare marketplaces shared citizenship and race data with ad tech giants

原始链接: https://techcrunch.com/2026/05/04/us-healthcare-marketplaces-shared-citizenship-and-race-data-with-ad-tech-giants/

最近的彭博社调查显示,几乎所有美国州立医疗保险市场都与谷歌、Meta和TikTok等大型科技公司共享居民的敏感申请数据。这种数据传输是通过嵌入在这些网站中的广泛使用但经常配置错误的像素追踪器进行的。 共享的信息包括有关被监禁家庭成员的细节(纽约),以及种族/性别(华盛顿特区),甚至有些数据未能得到妥善匿名化。在报道发布后,华盛顿特区暂停了TikTok追踪,弗吉尼亚州移除了一个共享邮政编码的Meta追踪器。 这并非孤立事件;类似的泄露事件也发生在远程医疗公司和医疗保健提供者身上。这个问题凸显了这些追踪器带来的隐私风险,尤其是在用于处理敏感个人信息的政府网站上,影响了利用这些交易所的超过七百万美国人。核心问题在于科技公司从用于定向广告的消费者数据中获利。

一份TechCrunch的报告显示,美国医疗保健市场正在与广告技术公司分享敏感的患者数据——包括国籍和种族。这在Hacker News上引发了强烈愤慨,用户质疑该做法的合法性以及潜在的HIPAA违规行为。 许多评论者对公司利用个人健康信息获利表示沮丧,强调了缺乏问责制,并将这种情况与加拿大等其他民主国家的数据隐私标准进行了不利比较。 普遍的观点是,分享*和*接收这些数据都应该是非法的,并主张完全停止这种做法。 讨论链接到一份彭博社的研究报告,详细介绍了医疗保健行业中广告日益增长的趋势。 该帖子还包括关于申请Y Combinator 2026年夏季项目的提醒。
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原文

Almost all of the 20 U.S. state government-run health insurance marketplaces shared residents’ application information with advertising and tech giants, including Google, LinkedIn, Meta, and Snap, according to a new investigation by Bloomberg.

The report drives home the privacy problems created by pixel-sized trackers, which allow website owners to collect information about their visitors, often for web analytics and identifying bugs. A common tool in digital advertising, these trackers also allow the collection of personal information if misconfigured and placed on websites that contain sensitive content, such as healthcare data.

Per Bloomberg, New York’s health insurance exchange shared information with several tech companies about a person’s application, including whether they provided details about whether they have incarcerated family members.

The health insurance exchange for Washington, D.C. also asked residents about the person’s sex and race, which TikTok’s pixel tracker attempted to redact. Some races were masked and others were not, the publication reported. A spokesperson for the Washington, D.C. exchange told Bloomberg that residents’ email address, phone number, and country identifiers were also shared with TikTok.

Washington, D.C. paused its rollout of the TikTok tracker, and Virginia removed the Meta tracker from its website after Bloomberg found it was sharing residents’ ZIP codes with the tech giant.

This is not a new problem, and has previously caught out telehealth startups and healthcare giants alike. Several companies and healthcare giants have had to notify millions that they inadvertently collected and shared their health information with tech giants, whose profits are derived from using consumer data for advertising.

But Bloomberg’s investigation shows that these pixel trackers can affect large swathes of the population when placed on government websites. The publication noted that more than seven million Americans purchased health insurance for this year through a state health insurance exchange.

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