Using device data collected through our platform, we found that Android users had a median return time of 24.1 months, compared to 20.4 monthsfor iOS users — an 18% gap. The difference was statistically significant (p < 0.01) and consistent across all major markets in our dataset, including the US, UK, Canada, and Australia.
The gap was most pronounced in the 28–38 age bracket, where Android users averaged 27.6 months before returning versus 21.9 months for iOS users. Among members over 45, the difference narrowed but remained present. We found no meaningful interaction between device type and income level, ruling out the simplest explanation that Android users simply belong to a different financial bracket.
p < 0.01 — consistent across all major markets