MacBook Neo 太受欢迎，苹果已将产量翻倍。

MacBook Neo 太受欢迎，苹果已将产量翻倍。
MacBook Neo is so popular that Apple doubled production

原始链接: https://www.macrumors.com/2026/06/03/macbook-neo-production-doubled-says-kuo/

苹果售价 599 美元的入门级 MacBook Neo 取得了巨大成功，首席执行官蒂姆·库克表示市场需求远超公司内部预期。强劲的销量吸引了创纪录数量的首次购买 Mac 的用户，促使苹果将 2026 年的生产目标翻倍至 1000 万台。该设备的受欢迎程度也给戴尔等竞争对手带来了压力，迫使他们推出自己的入门级高端产品作为回应。除 Mac 产品线外，分析师郭明錤还提供了几项行业动态： * **OpenAI：** 该公司正在加速开发其首款“AI 智能手机”，目标是在 2026 年初实现量产。 * **芯片制造：** 英特尔已开始小规模测试苹果的低端 iPhone、iPad 和 Mac 芯片，这可能在 2027 年至 2028 年挑战台积电作为苹果独家供应商的长期地位。 * **iPhone 18 Pro：** 预计该机型将配备全新的可变光圈镜头，这是一项高端升级，其生产成本将比目前的摄像头模块高出 50%。

On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production.

MacBook Neo on Yellow Feature
Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10 million units in 2026 at some point after the laptop launched in March.

Apple was very optimistic about the MacBook Neo before announcing it, but the company still "undercalled" the level of enthusiasm that the laptop would generate, according to Cook. He said that MacBook Neo demand exceeded Apple's expectations and helped to drive a record number of first-time Mac buyers last quarter.

New figures from market research firm IDC support Apple's claim that the MacBook Neo is selling well, and the Windows PC industry has taken notice. For example, Dell recently introduced a redesigned XPS 13 laptop from $699 and said it has features "you won't find on a MacBook Neo," such as a touch screen and a backlit keyboard.

"Apple's MacBook Neo is a capable machine, and its arrival confirms that there's real appetite for premium quality at accessible prices," admitted Dell.

With a starting price of $599 in the U.S., or $499 for college students, the MacBook Neo is Apple's most affordable MacBook ever. Powered by the iPhone's A18 Pro chip, the laptop is available in colorful finishes like Citrus and Blush.

A second-generation MacBook Neo is expected to launch next year with an A19 Pro chip and 12GB of RAM.

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