Take-Two Interactive Software shares jumped early in the cash session after the company announced on X that pre-orders for Grand Theft Auto VI will open next Thursday. The move is easing investor concerns that the highly anticipated game could face another delay, reinforcing expectations that Rockstar Games remains on track for its Nov. 19 launch date.

"Pre-orders for Grand Theft Auto VI will officially begin on June 25 on digital storefronts and at other select retailers," Rockstar Games wrote on X. The gaming studio is a wholly owned subsidiary of Take-Two.

The last major GTA release was GTA V, which launched on Sept. 17, 2013. Gamers have been waiting 13 years for a major GTA installment.

Rockstar has upset not just Take-Two investors but also GTA gamers on numerous occasions, indicating that its developers needed more time to finish the game, thereby delaying the launch. The launch date is set for Nov. 19.

Take-Two shares are up nearly 6% in the cash session, though the stock has traded mostly sideways since peaking around $262 in October 2025.

Last month, we asked:

BMO Capital Markets analyst Brian Pitz noted, "We highlight that the game's price remains a key question, as the launch of preorders next Friday should confirm base game pricing. We will also closely monitor for any higher-priced SKUs that give players early access to the game. Reiterate our Outperform, Top Pick, and $280 target price."

According to Bloomberg data, 97% of the analyst coverage on TWWO is "Buy" rated with an average 12-month price target of $281.97.

For reference, GTA V sold about 225 million to 230 million copies worldwide.

There is already a report from Oppenheimer analyst Martin Yang that console sales are increasing ahead of the GTA VI release.