Facebook 正在向争议性创作者支付费用,以制作诱发愤怒的内容。
Facebook is paying controversial creators to produce rage-bait content

原始链接: https://www.abc.net.au/news/2026-08-06/ragebait-how-facebook-is-paying-controversial-creators/106940696

ABC News Verify 的一项调查显示,Meta 的“内容变现”项目正在向几位澳大利亚极右翼人士和组织支付费用,以资助其制作内容。受资助者包括雨果·列侬(Hugo Lennon),他是一位有新纳粹背景的白人民族主义者,近期曾被记录在向印度总理大声发表种族主义辱骂言论;此外还包括以宣扬白人至上主义思想而闻名的网站“The Noticer”。其他受益者还包括反疫苗组织“重燃民主澳大利亚”(Reignite Democracy Australia)和反移民组织“为澳大利亚游行”(March for Australia)。 包括政策专家和研究人员在内的批评者认为,Meta 的财政支持助长了通过“激怒诱饵”和极端内容来博取流量的行为。尽管这些账号往往被认为违反了 Meta 关于仇恨言论和虚假信息的政策,但该公司坚称其职责并非“监管冒犯性言论”。专家们指出,Meta 本质上是在与这些创作者进行商业合作,这引发了对该平台问责制的重大质疑。虽然 Meta 声称其会执行社区准则,但观察人士认为,该公司通过从违反自身既定规则的内容中获利并给予奖励,在道德上难辞其咎。

《ABC》最近的一篇报道指出,Facebook 正在向创作者付费以制作“愤怒诱饵”内容,这在 Hacker News 上引发了热烈讨论。用户普遍认为这种做法并非新鲜事,并指出 Meta 的算法长期以来在 Facebook 和 Instagram 上都将高参与度、有毒内容置于事实准确性之上。 争论的焦点在于 Meta 的变现计划是否等同于“直接资助”愤怒诱饵。尽管一些评论者区分了平台直接推广与常规变现政策,但另一些人坚称,通过提供经济激励和算法放大,Meta 实际上是在为分裂性内容买单。 论坛中的批评声音还质疑了该报道的原创性,认为它反映了独立记者早期的调查工作。总的来说,评论者的共识是:Meta 的商业模式从根本上建立在通过愤怒来驱动参与度的基础上,这使得该平台成为了两极分化的主要引擎,尤其是在选举周期期间。
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原文

A white nationalist with neo-Nazi links who hurled racist abuse at the Indian prime minister during his visit last month is being paid by Facebook's parent company, Meta, to produce content.

An ABC NEWS Verify investigation into several controversial Australian pages on Facebook has found that some are benefiting directly from social media monetisation programs run by Meta.

Hugo Lennon is a far-right agitator who was formally moved on by Victoria Police for shouting profanities and racist abuse at Narendra Modi at a Melbourne hotel.

He has been receiving revenue through Facebook's "Content Monetization" program since September 2025.

White nationalist Hugo Lennon being confronted by Victoria Police after yelling racist abuse at India's prime minister. (Supplied)

Mr Lennon has been photographed with known neo-Nazis and has interacted with them online.

His recent Facebook videos include his outburst at the Indian PM, and others referencing white supremacist concepts like replacement theory and remigration.

The Noticer, a far-right Australian news website that regularly promotes white supremacist and neo-Nazi ideologies, has been making money through the same Facebook revenue program since November 2025.

There is a short period from January 11 to February 15 when it stopped earning money for unknown reasons.

The Noticer is currently suspended from its X account with a notice that the account is "temporarily unavailable because it violates the X Hateful Profile Policy".

A page promoting the anti-immigration group "March for Australia", which also has close ties to neo-Nazis, registered for the program in December 2025.

Monica Smit, the founder of the anti-vaccine and anti-lockdown group Reignite Democracy Australia, joined Facebook's content monetisation program in September 2025.

She appears to have been earning advertising revenue through Facebook from as far back as 2017.

Her page features vaccine misinformation and promotes the sale of "radiation protection" bracelets through her personal website.

Hugo Lennon, Monica Smit, The Noticer and March for Australia did not respond to requests for comment.

Facebook told ABC NEWS Verify "it is not Meta's role to police offensiveness". (Reuters: Dado Ruvic/illustration)

Invitation only

Facebook distributed nearly $US3 billion ($4.27 billion) to an estimated 16.2 million monetised accounts in 2025.

Meta has published regular disclosures relating to these "partner-publishers" since 2019.

Tech policy and accountability non-profit What To Fix collates this raw data into a searchable archive that was used by ABC NEWS Verify for this investigation.

According to Facebook, the monetisation scheme that Hugo Lennon, Monica Smit, March for Australia and The Noticer appear to be profiting from is "an invitation-only programme that lets you earn money from the performance of your eligible public reels, photos, stories and text posts."

What To Fix executive director Victoire Rio said it meant that, in effect, Facebook was in a business relationship with these people and organisations.

"If we consider that Meta is in a direct commercial relationship with its publishers, insofar that they're paying them royalties and that they have a monetisation agreement with them, then you could argue that they are liable for the content that gets produced by their business partner in some ways."

Ms Rio said she was no longer surprised by some of the pages Meta was choosing to monetise.

"We've actually encountered accounts affiliated with sanctioned entities that were part of those programs," she said.

"It's quite common that we see accounts that are very clearly in violation of their policies getting through.

"I think the question here really is: is the quality of the enforcement of those policies that they have."

RDA founder Monica Smit delivers a speech outside Daniel Andrews' electorate office on Tuesday. (Facebook)

Policy Violation

The pages examined by ABC NEWS Verify all appeared at times to be in direct violation of Facebook's own policies around content monetisation.

They state that "debated social issues" such as race "may face reduced or restricted monetisation", while "misleading medical information" is "ineligible to monetise".

Independent right-wing extremism researcher Kaz Ross said paying controversial creators was a deliberate strategy from Meta.

"Their financial model is to reward content creators who get engagement, and as we know, the best way of getting engagement is to produce rage bait, extremist material, aggravating material: anything that will get people upset and arguing is the best way to get engagement," Dr Ross said.

Meta did not answer specific questions about these pages and their content but provided a general statement.

"We have clear policies in place which anyone using our monetisation tools must comply with.

"When Content Monetisation Pages violate our Community Standards, we apply penalties such as temporarily or permanently disabling their ability to earn on our platforms.

"Creators or publishers who repeatedly breach these policies will be removed from our platforms."

The company also said it was, "important to distinguish between speech that is offensive and content that could potentially lead to offline violence".

"Such speech may be offensive to many, but it is not Meta's role to police offensiveness," it said.

'Any amount is too much'

It is unclear exactly how much money these specific creators have made from their Facebook pages as this information is not made public by Meta.

Dr Ross said any amount was too much.

"It's morally bankrupt to do that, to know that these people are producing content that's in breach of your own regulations, yet you're actually not just allowing them, but you're encouraging them by paying them," she said.

Meta is also one of the few social media giants that discloses any information about who it is paying. Other platforms, like YouTube, TikTok and Twitter, have very little transparency in this space.

"I think in general, Meta has been more forthcoming with transparency and that's something that should be lauded," What To Fix's Victoire Rio said.

"It's still a very low bar, and the question here is to really push for all platforms to at least meet that bar and if not actually go higher,' she said.

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