Stanford R&DE Uses AI to Race Swap Students for Advertising

原始链接: https://stanfordreview.org/stanford-r-de-uses-ai-to-race-swap-students-for-advertising/

Stanford Residential & Dining Enterprises (R&DE) recently sparked controversy after utilizing generative AI to alter marketing materials featuring students. A Stanford student, Billy Ramirez ’27, discovered that he had been digitally removed from a photograph and replaced by an AI-generated student of a different race and gender. Furthermore, other students in the image were digitally manipulated to appear thinner. Ramirez expressed frustration over the incident, stating that the unauthorized alteration of his identity felt like an act of erasure. While the incident gained significant traction and humor on the student social media platform Fizz, it has also prompted criticism regarding the university’s transparency and its internal ideological preferences. The incident highlights growing concerns over the ethical use of AI in institutional advertising. As students increasingly hold the administration accountable for its representational practices, *The Stanford Review* has signaled its intent to continue monitoring R&DE’s future use of generative technology.

Stanford Residential & Dining Enterprises recently used AI to change the races of the students it included in its advertisements. AI was also used to noticeably slim down and alter students’ faces.

On his journey to campus, Stanford student Billy Ramirez ’27 was sent an image he recalled a Stanford photographer taking. Upon closer examination, he noticed that he had been removed from the photo and replaced by a AI-generated black woman.

The Review spoke to Ramirez, who stated, “I was driving to school from my hometown when my friend sent me the images comparing the banner to the original photos, and I was immediately baffled. At first, I found it hilarious that they had used AI to completely change our appearances, including my race and gender. But after looking at the comparison, I was also upset because I don’t agree with Stanford making those choices about how we were represented. Seeing my identity changed and being left out of the picture made me feel, in a way, silenced and erased from a representation that was supposed to include me.”

Not only were Ramirez’s race and gender changed, but the two students to Ramirez’s right were distorted, making them appear visibly thinner.

While this incident is humorous and generated thousands of reactions on Fizz, it offers an unsurprising insight into Stanford's and its bureaucracy's persisting ideological and racial preferences.

While Stanford R&DE likely believed they were subtle enough for no one to notice, fortunately, our vigilant Stanford student body cannot be fooled. The Review will continue to monitor future advertising and actions from Stanford R&DE as they learn how to use generative AI.