快餐行业最长久的合作关系之一突然结束
One Of The Longest-Running Partnerships In Fast-Food Industry Comes To A Sudden End

原始链接: https://www.zerohedge.com/economics/one-longest-running-partnerships-fast-food-industry-comes-sudden-end

KFC 将从2027年1月起在约3700家美国餐厅用可口可乐取代百事可乐,并于春季完成切换。此举结束了自1986年百事可乐收购KFC起、并在KFC于1997年从Yum! Brands分拆后延续的饮料合作关系。KFC美国总裁Catherine Tan-Gillespie表示,此次调整支持更广泛的餐厅振兴和吸引顾客努力,并应对投资者压力。可口可乐高管Dagmar Boggs称这笔交易是一个里程碑,而这一转变标志着可口可乐战胜百事可乐,后者面临饮料销售低迷。

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原文

KFC plans to ditch Pepsi in favor of Coca-Cola at thousands of restaurants across the United States, ending one of the longest-running partnerships in fast-food history.

The fried chicken giant confirmed Thursday that it will begin replacing Pepsi products with Coca-Cola beverages in January 2027, with the transition expected to reach all of its roughly 3,700 American locations by spring.

The seemingly sudden move brings an end to a relationship dating back to 1986, when PepsiCo acquired KFC as part of its expansion into the restaurant business.

Despite PepsiCo spinning off KFC in 1997, the beverage giant continued supplying drinks to the chain for nearly three decades under its parent company, Yum! Brands.

Catherine Tan-Gillespie, KFC's president of U.S. operations, called the decision a major step in the company's broader effort to revitalize its restaurants and attract customers amid pressure from activist investor Elliott Investment Management.

"This partnership is about more than what's in the cup," Tan-Gillespie said in a statement. "It is another step in our work to evolve KFC, strengthen our restaurants, menu offerings and create a more relevant experience for today's customers."

The shake-up represents a significant victory for Coca-Cola in its decades-long rivalry with PepsiCo, particularly as the latter struggles with sluggish beverage sales and mounting pressure to improve its North American business.

Coca-Cola executive Dagmar Boggs hailed the new partnership as a major milestone for the beverage giant.

"By pairing KFC's iconic food and flavors with the breadth of Coca-Cola's beverage portfolio and innovation capabilities, we have an incredible opportunity to make every visit more refreshing, create memorable consumer experiences and unlock new growth possibilities together," Boggs told Fox Business.

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