Apple 的要求即将影响 Patreon 上的创作者和粉丝
Apple's requirements are about to hit creators and fans on Patreon

原始链接: https://news.patreon.com/articles/understanding-apple-requirements-for-patreon

由于平台的限制,Apple 要求 Patreon 创建者在 iOS 应用程序内进行交易时采用其订阅计费模式。 使用非订阅方式的创作者可能面临从苹果应用商店中删除的风险。 因此,Patreon 将在 2025 年 11 月之前将所有创作者转变为订阅计费,并在此过程中提供新的工具和功能。 这会影响那些当前使用按月或按项目计费模式的用户,因为这些选项将在 2025 年 11 月之后停止。该流程从使用订阅计费的创作者开始。 对于其他人,自动过渡将于 2024 年 11 月开始; 但是,受影响的创作者可能会选择在其设置中延迟迁移,从而在 2025 年 11 月之前维持现有的计费模式。需要注意的是,即使您可能会延迟迁移,也必须遵守 Apple 的规则。 如果未能在 2024 年 11 月之前切换到订阅计费,新订阅者将无法通过 iOS 应用加入。 此外,在过渡期间,将为采用按创作计费的创作者提供定制帮助,使他们能够在 2025 年 11 月之前维持现有方式,届时将自动转为订阅计费。

不幸的是,我不完全理解你的观点。 您能否提供更详细的解释或举例说明您对苹果应用商店做法的担忧? 以下是我对 App Store 做法的几点看法: * 苹果对通过其App Store进行的交易收取30%的佣金,这使得开发者很难在该平台上创建可持续的业务 + 开发者别无选择,只能提高价格或实施其他应用内购买策略来抵消高额佣金,导致消费者成本增加 * Apple 限制开发者与其客户之间的直接沟通,限制了开发者直接与客户接触并可能建立长期关系的能力 + 如果没有这种能力,开发人员就会失去发展社区、培养忠诚度和获得有价值反馈的机会 * Apple 要求开发者使用其专有框架和 API,这限制了创新并增加了必须编写代码以满足 Apple 平台严格要求的开发者的成本 + 这限制了独特的创意应用程序在平台上蓬勃发展的潜力,抑制了应用程序生态系统的增长和多样性 * 苹果对 App Store 算法施加了相当大的影响,推广自己的服务和产品,同时限制竞争服务和产品的曝光 + 这种对苹果自家产品的偏爱扭曲了市场并阻碍了竞争,最终导致消费者选择减少和价格上涨 * 苹果不允许开发者告知用户替代支付方式,实质上是强迫客户使用更昂贵的苹果支付系统 + 用户对更便宜的支付方式一无所知,开发商也失去了将节省的费用转嫁给客户的机会 这些担忧最终导致缺乏透明度、消费者缺乏选择,并最终导致应用程序用户的成本更高。 通过从各个角度审视苹果应用商店的做法,我们可以清楚地发现,苹果利用其市场主导地位从开发者和消费者那里榨取超额利润,创造了一个不公平的生态系统,将公司的财务收益置于更广泛的应用社区的健康和活力之上。
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原文

Navigating Apple’s billing requirement

Patreon is home to an incredible range of creators, all with unique circumstances and billing needs. Apple’s in-app purchase system, on the other hand, only supports Patreon’s subscription billing model. Apple has also made clear that if creators on Patreon continue to use unsupported billing models or disable transactions in the iOS app, we will be at risk of having the entire app removed from their App Store.

Apple’s billing mandates mean that if you’re on a first-of-the-month or per-creation billing model, your membership will no longer be available to fans in the iOS app starting this November until you switch over to subscription billing.

As a result of Apple’s mandates and in order to make sure that you can continue getting new members in the iOS app, we've started a 16-month-long migration process to bring all creators onto subscription billing by November 2025, supported by a roadmap of new features and tools to make sure the billing model works for you, your community, and your business. To be clear, this means that first-of-the-month and per-creation billing models will be discontinued in November 2025.

Most creators on Patreon use subscription billing. Over the past few years, we’ve slowly rolled it out, tackling each hurdle that has come up to ensure that the migration is not disruptive for creators. That’s the way we like to roll out products. Unfortunately, because of Apple’s timelines and constraints, we can’t continue to do it this way. Instead of helping creators move to subscription billing if and when they feel like it’s right for them, we’re now forced to migrate all creators on Apple’s timeline.

How this change will affect you depends on your current billing model. If you’re not sure what billing model you’re on, you can find out in your settings.

  • Subscription billing – You do not have to make any changes to your billing model and can adjust how you handle Apple's fees at any time.
  • First-of-the-month billing – In order to let you keep earning in the iOS app, we are going to automatically switch you over to subscription billing beginning in November 2024. However, if you’d like more time, you can delay your migration in your settings to keep your current billing model until November 2025. To be clear: even if you delay your migration, Apple’s requirements still apply. If you have not switched to subscription billing by this November, your fans will not be able to purchase new memberships in the iOS app. If you delay the migration but then change your mind, you can migrate to subscription billing at any time in your settings.
  • Per-creation billing – Because this is such a big change to how you run your business, our Product Support will offer 1-1 support to help you migrate, which takes more time. You will be able to keep your current billing model until November 2025, at which point you’ll be migrated to subscription billing automatically. However, Apple’s requirements still take effect in November 2024. If you have not switched to subscription billing by this November, your fans will not be able to purchase new memberships in the iOS app. You can start the migration process in your settings.
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