打破 OnlyFans 经济

从 2018 年到 2023 年，OnlyFans 上的创作者收入约为 150 亿美元，仅 2023 年就支付了 53 亿美元，同比增长 19%。这一金额超过了 NBA 工资总额 ($4.9B) 和英超联赛工资总额 ($5.3B)，但低于 NFL 的工资上限 $7.2B。然而，与这些体育联盟不同的是，OnlyFans 拥有数百万创作者，而不是数百至数千名职业运动员。大部分收入都流向了表现最好的人，这反映了 YouTube 等用户生成内容 (UGC) 平台上的收入差距。据报道，收入最高的 MrBeast 每年收入 600-7 亿美元，使许多不太知名的创作者的总收入相形见绌。 “普通”OnlyFans 创作者的年收入通常约为 1,800 美元，不过对于表现出色的创作者来说，这个数字会显着增加，与不太成功的同行相比，他们的收入可达数千至数万倍。 2020 年，排名前 10% 的账户获得了 73% 的收入，而排名前 1% 的账户则累计了 33%。除此之外，关于收益分配的细节很少被公开分享。一些知名创作者报告称年收入超过一千万美元。值得注意的是，这些数字不包括独立验证。

From 2018 to 2023, creators on OnlyFans earned approximately $15 billion, with $5.3 billion being paid out in 2023 alone - representing a 19% growth year-over-year. This amount surpasses the total NBA salaries ($4.9B) and Premier League payroll ($5.3B), but falls short of the NFL's cap at $7.2B. Unlike these sports leagues, however, OnlyFans has millions of creators instead of hundreds to thousands of professional athletes. The majority of earnings go to top performers, mirroring the income disparity seen in User Generated Content (UGC) platforms like YouTube. Top earner MrBeast reportedly generates $600-$700 million annually, dwarfing the collective earnings of many lesser-known creators. The 'average' OnlyFans creator typically earns around $1,800 per year, though this figure increases significantly for top performers, who bring in multiples that reach into the thousands and tens of thousands compared to less successful peers. In 2020, top 10% of accounts collected 73% of revenues, while the top 1% accumulated 33%. Few details about the earnings distribution beyond this have been shared publicly. Some high-profile creators reported making more than ten million dollars annually. Notably, these figures do not include independent verification.

Over the past five years, OnlyFans creators have collected over $15 billion – with $5.3 billion paid in 2023, a 19% increase year-over-year. As a point of comparison, total NBA salaries during the 2023-2024 season was $4.9B, Premier League payroll was just under $5.3, and the cap for the NFL was $7.2 billion. Of course, these leagues count 500-1,700 players each whereas OnlyFans has some 4.1 million creators. However, OnlyFans is an open platform (any legal adult with a bank account can become a creator) whereas these leagues include only the very best players of a vastly larger system of developmental, semi-professional, collegiate, and hobbyist leagues. And as tends to be the case with UGC platforms, OnlyFans earnings are highly concentrated among top creators who collect the vast majority of revenues while most creators take home very little (just as the payrolls for athletes who aren’t in the “marquee” leagues are modest-to-non-existent). According to CNBC, the top YouTube creator, MrBeast, now generates $600-700 million annually – a sum that doubtlessly eclipses the revenue of most of YouTube’s other 114 million active channels when combined, and which makes the “average” YouTuber take home (let alone average uploader to YouTube) irrelevant by comparison.

Mathematically, the average OnlyFans creator grosses roughly $1,800 annually (of which $1,450 nets to the creator). But according to data previously displayed on OnlyFans’ internal creator dashboards, creators in the top 0.1% collect 15x as much as the average creator in the top 1%, and 100x that of those in the top 10%. The multiple versus those in the rest of the distribution was not shared but is likely to be in thousands and tens of thousands. According to one 2020 research report cited by the Washington Post last year, the top 10% of accounts collected to 73% of revenues (which would have been 365,000 and $3.9 billion in payouts last year, or $11,000 each), while the the top 1% were 33% (or 36,500 collecting $1.8 billion, or $49,000 each). Under such a distribution, the top 0.1% would hold 15% (3,650, $800 million, and $220,000 each), and top 0.01% would be 6.8% (365, $361 million, $1 million). OnlyFans does not disclose its distribution, and it should be noted the two distributions above are not consistent, but a handful of creators proved to make upwards of ten million per year – and these creators are not even the highest earning ones!

Pictured Below: Screenshots released by the creator Bhad Bhabie on Instagram Stories showing her OnlyFans’ dashboard during her first year on the platform (2021), as well as running totals in April 2022 and July 2024. These reports, which have not been independently verified, show her lifetime gross billings exceed $70 million, with Bhabie collecting $57 million. Over half of revenues were generated via paid messages with individual users (which may include custom audio-visual content).

打破 OnlyFans 经济 Breaking Down OnlyFans' Economics