第二项研究发现Uber利用不透明算法大幅提高利润
Second study finds Uber used opaque algorithm to dramatically boost profits

原始链接: https://www.theguardian.com/technology/2025/jun/25/second-study-finds-uber-used-opaque-algorithm-to-dramatically-boost-profits

哥伦比亚商学院和牛津大学的两项学术研究指控优步利用复杂的算法,以不公平地增加利润为代价损害司机和乘客的利益。哥伦比亚大学的研究分析了美国境内的行程,发现优步的“预先定价”导致乘客车费上涨,司机报酬下降,优步的抽成比例从32%上升到超过42%。牛津大学的研究则侧重于英国市场,揭示了类似的趋势,即优步采用“动态定价”后,每位司机的抽成比例从25%上升到29%,有时甚至超过50%。这两项研究都表明,优步的算法优先考虑公司收入,而不是司机公平的报酬和乘客合理的票价。优步为其定价模式辩护,称其透明、公平且并非个性化,旨在平衡供需关系,同时为司机提供完全的报酬可见性,并保证至少达到国家最低工资标准。他们否认了牛津大学报告的调查结果。

A Hacker News thread discusses a report alleging Uber uses algorithms to boost profits by extracting consumer surplus (charging different customers different prices based on inferred willingness to pay) and squeezing drivers. Several commenters defend Uber, arguing its convenience and transparency (upfront pricing, app-based tracking) provide value. They also point out that customers have options like Lyft, and that price discrimination is a common business practice, akin to coupons. Others counter that Uber's tactics are manipulative, exploiting loyalty and knowledge asymmetries. They also point out Uber's initial strategy of using venture capital money to "price dump" competitors to establish dominance. This then allows them to increase prices once competition disappears. The discussion further touches on concerns about safety, oversight, and the potential for driver-owned cooperatives. Other issues brought up include surge pricing and the possibility that Uber is using data from other apps to determine the prices shown to individual riders.
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原文

A second major academic institution has accused Uber of using opaque computer code to dramatically increase its profits at the expense of the ride-hailing app’s drivers and passengers.

Research by academics at New York’s Columbia Business School concluded that the Silicon Valley company had implemented “algorithmic price discrimination” that had raised “rider fares and cut driver pay on billions of … trips, systematically, selectively, and opaquely”.

The Ivy League business school research – which is based on an analysis of “tens of thousands of trips … as well as an analysis of over 2 million … trip requests” – follows a similar academic paper based on 1.5m UK trips that was published last week by the University of Oxford.

The British study found that many UK Uber drivers were making “substantially less” each hour since the ride-hailing app introduced a “dynamic pricing” algorithm in 2023 that coincided with the company taking a significantly higher share of fares.

Len Sherman, the US report’s author, said: “Uber says ‘we know more about driver and rider behaviour, so we can figure out who is willing to pay more [as a passenger] or accept less [as a driver].’ I’m in awe of what they have been able to accomplish.”

His report added: “Since implementing upfront pricing, Uber has increased rider prices, has cut driver pay, has increased its take rates, and, of course, has greatly improved its cashflow during the period covered by this study.”

In 2024, Uber reported it had generated $6.9bn (£5bn) of cash during the year, up from it losing $303m of cash in 2022.

Sherman said that upfront pricing, which was introduced in the US in 2022, was the American equivalent of the UK’s dynamic pricing algorithm, which has variably set pay for drivers and fares for passengers since 2023. Dynamic pricing is an iteration of Uber’s “surge pricing” that increased fares during periods of peak demand.

The Columbia paper, which focused on 24,532 trips made by a single US Uber driver, concluded that the introduction of the new algorithm had allowed Uber to “significantly increase its take rate – the per cent of rider fares net of driver pay captured by the company – from about 32% at the start of upfront pricing to upwards of 42% by the end of 2024”.

Last week’s University of Oxford research found that, since the launch of dynamic pricing, Uber’s median take rate per UK driver had “increased from 25% to 29%, and on some trips … is over 50%”.

The pair of papers add to the series of controversies that have plagued the technology company over the years. They include a 2021 UK supreme court ruling that Uber drivers are entitled to the minimum wage and paid holidays, as well as the 2022 release of the Uber files, a global investigation that revealed how the company duped police and regulators, and secretly lobbied governments across the world.

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After the release of the Uber files, Jill Hazelbaker, Uber’s senior vice-president of public affairs, said: “We ask the public to judge us by what we’ve done over the last five years and what we will do in the years to come.”

An Uber spokesperson said: “Uber’s pricing is designed to be transparent and fair for both riders and drivers. Upfront pricing gives riders clarity before they book and allows drivers to make informed decisions based on full visibility into pay, distance, and expected duration.

“Our dynamic pricing algorithms help balance real-time supply and demand to improve reliability across the platform. Upfront prices are not personalised – our pricing algorithms do not use information about an individual rider or driver’s personal characteristics. Suggestions that our systems manipulate pricing unfairly or discriminate are simply false and not supported by evidence.”

Last week the company said: “We do not recognise the figures in [the University of Oxford] report.” It added: “Every driver is guaranteed to earn at least the national living wage.”

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