A Hacker News discussion revolves around a new method of storing data using manipulated air bubbles in ice. The article suggests this could be a long-term storage solution, particularly in cold regions. However, users express skepticism. One commenter, dtgriscom, argues that surface energy will cause the ice around the bubbles to shift, minimizing the bubble boundaries and eventually erasing the data over decades. Others joke about climate change making the storage unreliable or suggest even less practical methods like using tree rings. Comparisons are drawn to bubble memory technology from the 1970s, which ultimately failed to supplant other storage mediums. The abstract nature of the concept is also noted, with some playfully suggesting it's Ig Nobel Prize material. Despite the initial novelty, the consensus leans towards ice-based data storage being an impractical and ultimately fleeting solution.