A new study attempts to identify the characteristics that make someone "cool." The original Hacker News post links to the NYTimes article and the study itself. Commenters largely express skepticism, with some noting that caring about coolness research is inherently uncool. One user quotes Jeff Bezos's internal memo about qualities that make companies "loved" rather than just successful, including traits like inventiveness and empowering others. Several commenters suggest that "coolness" is linked to appearing effortless and not needing anything from others, a form of social status. Some find the study's findings (extroverted, hedonistic, powerful, adventurous, open, and autonomous) incomplete, suggesting "low-key" and "humble" are also crucial. Others note the absence of intelligence-related traits. Many consider the entire premise of studying coolness scientifically as inherently uncool or a waste of resources, while another suggests it may optimize the one attribute found to be equally cool and good, namely capability. Finally, another user jokes that it's something that Martin Prince or Professor Frink would study.