忘记Netflix,大众汽车将马力锁定在付费订阅背后。
Volkswagen locks horsepower behind paid subscription

原始链接: https://www.autoexpress.co.uk/volkswagen/367566/forget-netflix-volkswagen-locks-horsepower-behind-paid-subscription

大众汽车正在为某些车型的车主提供一种能力,即在最初购买后通过软件购买来*解锁*额外的发动机功率(最高可达228马力),尽管该车辆在出厂时就具备这种输出能力。目前,车主无需告知其保险公司。 然而,“越狱”汽车以免费获取这种功率的潜在后果尚不明确——可能导致保修失效或引发法律问题。大众汽车承认提供动力升级并非新举措,将其定位为一种灵活的选项,以避免更高的前期成本。 这种做法并非大众汽车独有;宝马此前因订阅制功能(如座椅加热)而受到批评,而Polestar 2也提供类似的性能升级包。此举凸显了汽车制造商提供售后功能激活并收取额外费用的日益增长的趋势。

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原文

As the car is registered at 228bhp from the factory, owners won’t need to inform their insurance company, either way.

Nevertheless, it remains to be seen what would happen if an owner were to hack their car – also known as ‘jailbreaking’ – in order to manually switch on the extra power for free. This potentially could invalidate the warranty or even lead to legal action from VW, but Auto Express is waiting to hear back from the firm on this.

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In a statement the firm said that “Offering more power to customers is nothing new – historically many petrol and diesel vehicles have been offered with engines of the same size, but with the possibility of choosing one with more potency. These traditionally are higher up in the product range, with more specification and a higher list price.”

“If customers wish to have an even sportier driving experience, they now have an option to do so, within the life of the vehicle, rather than committing from the outset with a higher initial purchase price. The car is presented on the configurator with [201bhp], with the option made very clear to customers.”

Also to be clear, Volkswagen is not the only car company asking customers to pay in order to get the maximum capability out of their cars; BMW received a lot of criticism a few years ago when it offered up a subscription service to activate features like heated seats. Owners of the Polestar 2 can also purchase a similar performance pack to that of the VW.

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