Social media users are pressing ahead for continued boycotts of Western brands as the US and its allies pound Yemen with air strikes and missiles to neutralize Iran-backed Houthi rebels.
"Boycott these brands that support the invasion of Yemen," X user Naila Ayad said in a post viewed more than 1.6 million times.
And this.
Let's not forget.
One X user pointed out, "None of these brands have anything to with Yemen and the US didn't invade Yemen, also why is their idea of a boycott just targeting snacks."
"Actually, boycotting these brands will improve your health, too," another X user said.
These calls come as boycotts across the Middle East have battered Western brands following the deadly Hamas attack in southern Israel on October 7.
McDonald's CEO Chris Kempczinski wrote a LinkedIn post earlier this month that explained the Middle East boycotts have had a "meaningful business impact." He said the boycotts were "due to the war and associated misinformation."
"I also recognize that several markets in the Middle East and some outside the region are experiencing a meaningful business impact due to the war and associated misinformation that is affecting brands like McDonald's. This is disheartening and ill-founded. In every country where we operate, including in Muslim countries, McDonald's is proudly represented by local owner operators who work tirelessly to serve and support their communities while employing thousands of their fellow citizens. That local community connection is the genius of the McDonald's System."
Last week, Papa John's International Inc. blamed "lower-than-anticipated net unit openings" on "unanticipated international restaurant closures in the fourth quarter including 10 UK franchised restaurants; 12 international units that were re-classified as closed locations in the fourth quarter through a review of temporary restaurant closures; restaurant openings moved into 2024; and restaurant opening delays due to the ongoing conflict in the Middle East."
It's not just McDonald's. Reuters said other Western brands, such as Starbucks and KFC, have been boycotted.
It remains to be seen if boycotts will intensify since the US bombing campaign in Yemen began on Wednesday.