We’ve been taught to think about “Reduce, Reuse, and Recycle” as if they’re all equally responsible choices.

But the truth is that recycling plastic does virtually nothing. At most, 10% of plastic is recycled. The rest makes its way into our food chains in various ways and causes disease. And plastic pollution is continuing to get worse.

It will take a drastic global intervention to change course – and if history is any guide, our track record of solving long-term problems is dismal.

Perhaps the first step is simply to bring to light the uncomfortable fact – recycling isn’t a solution, it’s a distraction.

Real change begins with reducing and reusing… and rethinking our relationship with plastic altogether.