But year after year, our home screens remain largely the same.
Visions of a rich, diverse marketplace gave way to a new bundle. A dozen apps produced by a handful of mega- corporations.
And so, we pick our clothes. Our tunes. Our furniture. But our apps? They're still one-size-fits-all. Made for billions. Not for us.
When software is oriented around you… It's freed from the incentives that create dark patterns. Freed from the ads and unnecessary features that get in the way. And freed from disruptive notifications you can't control.
That's why we built Wabi.
The first personal software platform.
Mini apps based on your taste, habits, and context. Not just another app for that... but this time, an app for you.
Without walled gardens and lock-in, every app can share… A social graph where users can make, share, remix, and collaborate. A persistent memory of you, that makes every app feel more personal.
So what will these apps do? In truth, it’s hard to say. Because we don’t know you yet.
But we do know this… Someday, we'll look back on the App Store like we do on cable TV. A place to find well-produced content made for the masses. And that’s just fine.
We believe that a new medium of creativity is upon us… As YouTube taught us that video can go far beyond the limited channels of TV, And Twitch showed us that live is bigger than sports and game shows, we believe in a future of software that is far richer and more diverse.
A future where software is made for all of us, by all of us.