The web has a superpower: permission-less link sharing.

I send you a link and as long as you have an agent, i.e. a browser (or a mere HTTP client), you can access the content at that link.

This ability to create and disseminate links is almost radical against the backdrop of today’s platforms.

To some, the hyperlink is dangerous and must be controlled:

And yet, we keep on linking:

• To whatever we want (👋 Apple)
• However many times we want (👋 Meta)
• And with no expectation of return (👋 Google/Open AI)

Why? Because it’s a web. Interconnectedness is the whole point.

Links form the whole. Without links, there is no whole. No links means no web, only silos. Isolation. The absence of connection.

Subvert the status quo. Own a website. Make and share links.