Trump Media shares are volatile this morning, popping before paring gains, after the company announced plans to distribute a new digital token to its shareholders through a partnership with Crypto.com, expanding the company’s push into blockchain-based shareholder engagement.

Under the proposal, each ultimate beneficial owner of DJT stock is expected to become eligible to receive one digital token for every whole share owned, with the distribution anticipated to begin in the near future.

Trump Media indicated that token holders may receive rewards periodically throughout the year, including potential benefits or discounts connected to the company’s products and services such as Truth Social, Truth+, and Truth Predict. Additional details about the distribution structure and timeline are expected to be released in the new year.

Trump Media CEO and Chairman Devin Nunes said the company views the initiative as a new model for shareholder engagement and transparency, citing the advantages of blockchain technology and improving regulatory clarity.

“We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets.”

With this move, Trump Media joins a growing group of public companies that have explored digital tokens as tools for investor engagement. The announcement reflects a broader trend among corporations seeking new ways to ntegrate blockchain technology into mainstream financial markets.

The token initiative adds another layer to the investment narrative surrounding DJT stock, which has remained one of the most closely followed and actively traded names since Trump Media became publicly listed.

By introducing token-based rewards tied directly to equity ownership, the company is offering shareholders potential additional value beyond traditional stock appreciation.