露露柠檬因“透视”问题召回瑜伽裤,弯腰时易显现。
Lululemon Yanks Leggings Over "See-Through" Concerns When Bending Over

原始链接: https://www.zerohedge.com/personal-finance/lululemon-yanks-leggings-over-see-through-concerns-when-bending-over

lululemon在其新款“Get Low”训练服装系列推出仅几天后,便迅速将其从北美网站上移除,原因是广泛的顾客投诉称紧身裤在运动时会透视。社交媒体迅速突出了这个问题,用户报告称所有颜色的紧身裤“无法通过深蹲测试”。 虽然该系列仍在实体店和其他国际市场销售,但lululemon已暂停在线销售以调查反馈并提供产品信息。这并非lululemon首次面临此类问题——2013年,其黑色瑜伽裤也曾发生过类似召回。 迅速的移除和负面宣传导致lululemon的股价周二下跌超过5%,这表明产品质量问题对品牌声誉的影响。lululemon预计很快会将该系列重新上架到其在线商店。

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原文

Lululemon Athletica yanked its new Get Low training apparel line from its North America e-commerce website just days after launch, following customer complaints that the leggings were see-through.

"The Get Low line has officially been pulled. The leggings are absolutely see-through when you squat or bend over (in every colorway). You can bring them into any store and trade them for a different legging even if they have been worn, FYI. They didn't pull them from stores, so I don't know what Lululemon is thinking. The tops are great, in my opinion," a viral post on the r/lululemon subreddit stated two days ago.

A spokesperson for Lululemon Athletica told Bloomberg that the entire "collection remains available in our stores in North America, but we have temporarily paused sales online in the market to better understand some initial guest feedback and support with product education."

"We expect to bring the collection back to our North America e-commerce channels soon, and the collection continues to be available in other markets," Lululemon said.

JPMorgan analyst Matthew Boss told clients that the Get Low training apparel was removed from the company's website just three days after its debut. He said complaints on social media were mostly centered on the tights, with customers describing them as "not squat proof."

Shares of LULU were down more than 5% in late afternoon trading on Tuesday. This is not Lululemon's first product debut fumble. In 2013, the company was forced to recall large amounts of its black yoga pants after customers complained that the leggings were see-through.

 

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