``` eBay 明確禁止人工智能“代買”代理,在用戶協議更新中。 ```
eBay explicitly bans AI "buy for me" agents in user agreement update

原始链接: https://www.valueaddedresource.net/ebay-bans-ai-agents-updates-arbitration-user-agreement-feb-2026/

eBay的用户协议将于2026年2月20日更新,主要变化涉及人工智能的使用和争议解决。该平台明确禁止在未经eBay许可的情况下,使用人工智能“代购”代理和LLM机器人访问其服务,此举与亚马逊类似,并对其robots.txt文件进行了相应调整。 与此同时,eBay正在大幅修改其仲裁协议。更新后的条款扩大了集体诉讼放弃范围,阻止用户参与集体法律行动——包括为他人寻求赔偿的诉讼,并明确了退出机制,将其限制于*新*用户。法律函件的地址也已更新。 这些变化是在2025年5月的一次先前更新之后进行的,那次更新最初改变了仲裁条款。虽然eBay鼓励买家和卖家的人工智能创新,但它正在加强对平台自动化访问的控制,并限制用户寻求集体法律补救的权利。建议卖家查看完整的更新协议以获取完整详细信息。

## eBay 禁止 AI “代购” 代理 eBay 已更新用户协议,明确禁止使用 AI 代理进行自动化购买。此举可能是出于对 AI 在缺乏足够监管的情况下进行购买所带来的增加的拒付、支持问题和潜在欺诈的担忧。 尽管该政策的可执行性存在争议,但它允许 eBay 解决 AI 驱动的购买行为引起的问题,并可能控制对其市场的访问——可能通过收取 API 访问费或“认证”AI 购物工具。 讨论强调,自动化竞价(和“抢拍”机器人)在 eBay 上已经存在了几十年。然而,新一代的 LLM 驱动的代理程序引发了新的担忧,因为它们可能具有更复杂和潜在问题性的自动化行为,例如套利计划和误解产品描述。一些人认为该禁令是不必要的,指出其合法用途,例如帮助视力障碍的购物者,而另一些人则认为这是对日益增长的趋势的预防性措施。最终,许多人认为 eBay 试图保护自己免受广泛的 AI 驱动购买带来的潜在负面影响。
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原文

eBay explicitly prohibits AI "buy for me" agents and LLM (larger language model) bots, updates arbitration and dispute resolution requirements in latest User Agreement update, going into effect February 20, 2026.

The following summary of changes was provided in an email sent to users:

We’ve updated eBay’s User Agreement, including the agreement to arbitrate any disputes you may have with us. Our updated User Agreement was posted on January 20, 2026. For users who agreed to a prior version of our User Agreement, this agreement is effective as of February 20, 2026.

In this update, eBay is updating its anti-scraping prohibition to clarify that it specifically also includes bots used for AI or LLMs. eBay is also updating the agreement to arbitrate in the updated User Agreement:

  • We clarified the scope of the class action waiver.
  • We clarified the process for opting out of the agreement to arbitrate.
  • We updated the physical address to which notices for informal dispute resolution, arbitration demands, and notices for opting out of arbitration must be sent.

As always, sellers are encouraged to read the entire updated terms carefully, but Value Added Resource has you covered with a side by side comparison highlighting some key changes.

Disclaimer: comparisons are made using both automated and manual methods and are provided for informational purposes only - no warranty of completeness or accuracy is expressed or implied and users are advised to do their own due diligence.

AI Agents & LLM Scraping

First, as the summary calls out, eBay is explicitly prohibiting AI "buy for me" agents and LLM scraping bots from interacting with the platform without permission from eBay.

Old Version:

In connection with using or accessing our Services you agree to comply with this User Agreement, our policies, our terms, and all applicable laws, rules, and regulations, and you will not...

...use any robot, spider, scraper, data mining tools, data gathering and extraction tools, or other automated means to access our Services for any purpose, except with the prior express permission of eBay;

New Version:

In connection with using or accessing our Services you agree to comply with this User Agreement, our policies, our terms, and all applicable laws, rules, and regulations, and you will not...

use any robot, spider, scraper, data mining tools, data gathering and extraction tools, or other automated means (including, without limitation buy-for-me agents, LLM-driven bots, or any end-to-end flow that attempts to place orders without human review) to access our Services for any purpose, except with the prior express permission of eBay;

The move comes after eBay quietly changed their robots.txt file with new guidance placing guardrails and restrictions on how AI agents interact with the site in December.

eBay Encourages Buyers & Sellers To Use AI For The Holidays While Quietly Updating AI Agent Policy

eBay encourages buyers & sellers to “unwrap innovation” with AI this holiday season, quietly adds guardrails on how AI agents interact with site.

It also comes on the heels of Amazon's controversial Buy For Me test which uses agentic AI to display items from direct merchant websites for sale through the Amazon app, even if the brand does not sell on Amazon themselves - raising concerns about transparency, consent, and control over how product details are displayed to buyers.

Amazon’s “Buy For Me” Agentic AI Sparks Backlash As Small Businesses Say Listings Are Being Hijacked

Small businesses say Amazon’s “Buy For Me” agentic AI uses their product data without consent, causing pricing, fulfillment & buyer trust concerns.

While it appears that Amazon Buy For Me currently does not pull inventory from other third party marketplaces, it would not be surprising if eBay is reacting at least in part to this and other agentic commerce news making recent headlines.

Arbitration & Dispute Resolution

The rest of the changes in this User Agreement update affect arbitration and dispute resolution.

eBay's previous User Agreement update in May 2025 made significant changes to arbitration terms and limits on lawsuits, forcing users to give up their right to the sue the company in many situations.

eBay User Agreement Update May 2025: New Arbitration Terms & Limits On Lawsuits

eBay has released an update to their user agreement with significant changes to arbitration terms & limits on lawsuits, effective May 16th 2025.

In this update, eBay has finally updated the address to send arbitration opt out requests and other legal correspondence to since selling their former office in Draper, UT in 2024.

Old Version:

Notice to eBay should be sent by email to [email protected] or regular mail to our offices located at 583 W. eBay Way, Draper, UT 84020.

New Version:

Notice to eBay should be sent by email to [email protected] or regular mail to our offices located at 339 W. 13490 S., Ste. 500, Draper, UT 84020

Most importantly, eBay has expanded their arbitration clause which previously prohibited class actions to now also explicitly exclude more types of group legal actions.

Old Version:

EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT ON A CLASS, REPRESENTATIVE, OR COLLECTIVE BASIS, AND THE PARTIES HEREBY WAIVE ALL RIGHTS TO HAVE ANY DISPUTE BE BROUGHT, HEARD, ADMINISTERED, RESOLVED, OR ARBITRATED ON A CLASS, COLLECTIVE, OR REPRESENTATIVE BASIS. ONLY INDIVIDUAL RELIEF IS AVAILABLE.

Subject to this Agreement to Arbitrate, the arbitrator may award declaratory or injunctive relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by the party’s individual claim. Nothing in this paragraph is intended to, nor shall it, affect the terms and conditions under Section 19.B.7 ("Batch Arbitration").

New Version:

EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, OR REPRESENTATIVE, OR COLLECTIVE BASIS, OR PRIVATE ATTORNEY GENERAL ACTION OR PROCEEDING, NOR OTHERWISE TO SEEK RECOVERY OF LOSSES OR DAMAGES (WHETHER FOR YOURSELF OR OTHERS) INCURRED BY A THIRD PARTY, AND THE PARTIES HEREBY WAIVE ALL RIGHTS TO HAVE ANY DISPUTE BE BROUGHT, HEARD, ADMINISTERED, RESOLVED, OR ARBITRATED ON A CLASS, COLLECTIVE, OR REPRESENTATIVE BASIS. ONLY INDIVIDUAL RELIEF IS AVAILABLE.

Subject to this Agreement to Arbitrate, the arbitrator may award declaratory or injunctive relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by the party’s individual claim. Nothing in this paragraph is intended to, nor shall it, affect the terms and conditions under Section 19.B.7 ("Batch Arbitration").

Here's what that means in plain language:

  • “Not as a plaintiff or class member” — prevents someone from joining an existing class action.
  • “No private attorney general actions” — blocks lawsuits brought “on behalf of the public,” a type of claim sometimes used in consumer protection cases.
  • “Nor… for losses incurred by a third party” — prevents a person from trying to recover damages suffered by someone else.

Note: this language does not in any way change or restrict legal action that state Attorneys General, the FTC or other regulatory or legal agencies can take on behalf of sellers and/or consumers - so don't be dissuaded from letting those agencies know about your experiences with the platform, like the recent changes to Promoted Listings ad attribution policies.

A Seller’s Guide To Speaking Up: How To Report eBay’s New Ad Policies To The FTC & State AGs

Concerned about eBay’s controversial new Promoted Listings ad rules? Here’s how to file effective, proactive reports with FTC & AGs to make your voice heard!

And finally, this User Agreement update has been changed to clarify that only new users may request to opt out of arbitration agreement - existing users missed their opportunity if they did not opt out before May 16, 2025.

Opt-Out Procedure

IF YOU ARE A NEW USER OF OUR SERVICES, YOU CAN CHOOSE TO OPT OUT OF THIS AGREEMENT TO ARBITRATE ("OPT OUT") BY MAILING US A WRITTEN OPT-OUT NOTICE ("OPT-OUT NOTICE").

And that's it for changes to eBay's User Agreement going into effect February 20, 2026.

Let us know in the comments below what you think of these change and how they'll affect your business!

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