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《黑客新闻》在 Google 排名中的急剧上升
A steep rise of Hacker News in Google rankings

原始链接: https://jonathanpagel.com/the-steep-rise-of-hackernews-in-google-rankings/

2024 年 2 月，发生了一件不寻常的事情 - Hackernews 平台突然出现在其创建者 Paul Graham 的网站 Y Combinator 的 Google 搜索结果中。 Hackernews 此前并未出现在 Google 搜索中，但据报道，由于 Google 算法最近发生了变化，旨在在论坛中提供更有用的个人见解和体验，其可见度（英国，162%）和曝光度（美国，75%）均大幅飙升。 The unexpected outcome caused curiosity among readers and experts alike since forums similar to Reddit or Quora, including Hackernews itself, began gaining substantial amounts of organic traffic。 However, there were concerns over potential negative consequences associated with increased attention, specifically pertaining to spam and commercialization。 Regardless, as per available data on various platforms, Hackernews ranked remarkably higher for specific keyword queries, showcasing a broader range of topics outside the realm of technology, which initially raised eyebrows regarding its targeted focus areas。 Reader interest and engagement resulted in further exploration of the material, ultimately leading to intriguing discoveries, such as the emergence of Hackernews post rankings, particularly those related to less technical subjects, such as "Ruined My Life" or "Where Was GTA Made。"

总体而言，作者似乎更喜欢较小的、仅限邀请的留言板和在线社区，因为搜索引擎优化和人工智能机器人的大量存在导致了互联网的破坏。 作者建议用围绕特定领域的小型社区取代大型新闻聚合器和社交媒体平台。 作者强调 Reddit 是 Hacker News 的替代品，表明人们更喜欢传统的论坛结构。 此外，作者指出，在 Hacker News 上，评论部分提供了比文章本身更有趣、信息更丰富的材料。 最后，作者表示有兴趣在自己的网站上探索高度瓶装来源的替代品。
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原文

I had a weird experience today. I saw the forum Hackernews in my Google results, a forum that I often visit to learn about cool opensoure projects and internet news, but I never found it on google before. Did it benefit from Googles hidden gem update? This November update changes the ranking system to prioritize useful personal insights and experiences and it pays special attention to forums. Reddit and Quroa are known to have gained a lot of traffic from this.

I looked at the rankings for Hackernews with popular tools like sistrix and semrush in the UK and the US, because it only has content in english. And I found this: a 162% rise in visibilities in the ranking in the UK and a 75% increase in the US.

Visibility of ycombinator.com

It is also noteworthy what it HN ranking for:

A comment is the top result for “where was gta made”. Hopefully “Philip-J-Fry” was honest.

A comment from desdiv is ranking #1 for the question “Monaco in italian”

Another article that ranks well for several keywords like “ruined my life” is GRAHAM PANTHER’s article, and HN also ranks well for brand-related KW, such as every question about the cost of youtube tv, where Google favours the post from thunderbong.

Also interesting is that Google is ranking HN Posts high for a special kind of Keywords like “libgen mirror” and “4chan”.

In general I am suprised for how much non tech related stuff HN is ranking in total.

Looking at the traffic and keyword ranking, it appears that HN is growing much faster in countries where English is not the main language than in the US.

The downsides of the attention

Many sites that benefited from the google gem update experienced a huge increase in spam. SEOs can now buy Reddit accounts, comments and upvotes to promote their sites. Google groups that reappeared through the update mostly have articles about free spins now and also Linkedin other social platforms are under attack by SEO spammers. So we can only hope that the new visibility won’t affect the wonderful HN too much.

The discussion on Hackernews about this post.

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