(Bloomberg) -- Amazon.com Inc. is shuttering its Amazon-branded grocery stores and automated grab-and-go markets, eliminating two centerpieces of its push into physical retail.

Amazon Fresh and Amazon Go stores will close, the company said in a blog post on Tuesday, with some locations converted into Whole Foods Market stores.

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“While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion,” Amazon said.

The moves mark the e-commerce giant’s latest retreat from its brick-and-mortar retail efforts. Since the surprise opening of a physical bookstore in 2015, Amazon has backed away from the bookstores, an eclectic kitchen goods, toys and electronics store called Amazon 4-Star, electronics kiosks in shopping malls and a short-lived clothing storefront.

Amazon currently operates 14 Go stores, which use cameras to track what people grab off the shelves, and 58 Amazon Fresh grocery stores, according to its website. The company said it would work to help store employees find other jobs in Amazon.

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