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原始链接: https://news.ycombinator.com/item?id=43446821

这篇Hacker News讨论串关注Facebook在面临法律挑战后停止向一位英国女性投放定向广告的决定。用户普遍认为根本问题在于Facebook的数据收集和销售行为,正是这些行为使得这种定向广告成为可能。一些人希望此案预示着Facebook商业模式的弱化。 评论者表达了对个性化带来的更广泛影响的担忧,指出其潜在危害以及社区组织不幸依赖Facebook和Instagram等平台,导致用户接触到不想要的内容。一位用户分享了一个更理想的替代方案,该方案可以直接控制内容和审核。另一位用户强调了这位英国女性在怀孕公布前就收到婴儿相关广告的令人不安的经历,暗示Facebook可能利用麦克风进行窃听。一位评论者对法院承认Facebook的定向广告是基于个人信息针对特定个人而感到欣慰。


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Facebook to stop targeting ads at UK woman after legal fight (bbc.co.uk)
22 points by dijksterhuis 40 minutes ago | hide | past | favorite | 8 comments










I object more to the data collection and sale that allows Facebook to target ads like that, than the actual targeting of ads (which I would block anyway) personally.


Agreed, but i think we are allowed to be happy about meta taking the L on this


Well sure I'm not saying it should've won the case, I just wish the claim was a bit different. (Or at least, than represented by the BBC, I haven't actually read it. If it was more about the data, then I wish the article would've done a better job so that more laypeople object to the right aspect.)


Awesome to see, hope we see enough of this to make the business model non-viable


It's crept up gradually on people how harmful the "personalization" model is.

My pet peeve is that many community organizations (such as a board game club and a game development club at my Uni) use Facebook and Instagram as their only communication channels. That kind of platform opens you up to so much bullshit, bullying and cringe (all these girls who look the same who supposedly want to follow me) You might be sharing content which is really wholesome but you have no idea what is getting served right next to it. It's rare to see an organization like this one

https://fingerlakesrunners.org/

where you won't find anything that isn't about running, where moderations can squash things that aren't relevant without cries of "censorship", etc. I wouldn't even mind if a site like that had ads for running shoes or Wegmans or local car dealerships but personalized ads and other recommendations can be so toxic and not things you want associated with your organization or your brand.



Yes, it's really unfortunate that having a Meta account is just assumed by society


Good.

> She said the adverts she got "suddenly started changing within weeks to lots of baby photos and other things - ads about babies and pregnancy and motherhood".

> "I just found it unnerving - this was before I'd even told people in my private life, and yet Facebook had already determined that I was pregnant," she continued.

Facebook likely knew she was pregnant by covertly eavesdropping on her life via her phones microphone. When these companies started using their apps to eavesdrop on your entire life via your phone, I immediately deleted them. No way is that creeptastic shit allowed in my life. I mean, imagine talking about doritos in a nostalgic context only to have amazon suggest you buy them when you open the app. Deleted. The only apps on my phone are banking and utility. Bye Felicia.



I'm glad to see a court agreeing that targeting specific characteristics of people and then Facebook using their knowledge of individuals to serve them ads is targeting specific individuals.






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