谷歌搜索将把其国家顶级域名 (TLD) 重定向到 Google.com。
Google Search to redirect its country level TLDs to Google.com

原始链接: https://searchengineland.com/google-search-to-redirect-its-country-level-tlds-to-google-com-454289

谷歌正在整合其搜索体验,即将来自特定国家/地区谷歌域名(例如google.fr、google.ng)的流量重定向到Google.com。这项变更将在未来几个月内逐步推出,旨在简化用户体验,因为谷歌现在无论使用哪个域名,都能提供相同的本地化搜索结果。 谷歌表示,由于其提供本地结果的能力得到改进,国家/地区级域名已不再必要。虽然大多数用户不会注意到明显的区别,但有些人可能需要重新登录并重新配置搜索设置。 此更改主要影响浏览器地址栏的显示,不会改变谷歌搜索的功能或其在国家/地区法律下的义务。网站所有者可能会观察到来自谷歌搜索的推荐流量略有变化。

Hacker News 讨论了谷歌将国家顶级域名 (ccTLD) 重定向到 Google.com 的决定。用户推测此举可能是为了整合数据以便更好地进行追踪,并与第一方 Cookie 安全模型保持一致,类似于 maps.google.com 转向 www.google.com/maps 的转变。另一位用户指出,该公司有可能像使用 https://google 那样使用其 .google 顶级域名,但这对于通用顶级域名 (gTLD) 来说是不允许的,尽管一些国家顶级域名 (ccTLD) 允许类似的实现方式。一些用户强调了此举的潜在好处和坏处,包括与 AOL 关键词的相似之处以及潜在的单点故障问题。

原文

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you frequent google.fr (in France), google.ng (in Nigeria) and so on, you will be redirected to Google.com.

Why the change. Google said, “Over the years, our ability to provide a local experience has improved. In 2017, we began providing the same experience with local results for everyone using Search, whether they were using google.com or their country’s ccTLD.” “Because of this improvement, country-level domains are no longer necessary,” Google added.

Google said, “we’ll begin redirecting traffic from these ccTLDs to google.com to streamline people’s experience on Search.”

The impact. For the most part, most searchers should not notice any difference. When you are redirected, there is a chance you may have to login to Google again and also reconfigure some of your search settings.

But overall, there won’t be any significant changes. Google wrote, “It’s important to note that while this update will change what people see in their browser address bar, it won’t affect the way Search works, nor will it change how we handle obligations under national laws.”

Timing. This change will begin today but “will be rolled out gradually over the coming months,” the company said.

Why we care. You may notice slightly different referral traffic from Google Search, related to this change.

This may also impact your signed in experience with Google.com in the short term.

But outside of that, there should be no other large changes with these ccTLD changes for Google Search.

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